Juul Labs · 1 day ago
Senior GTM and Product Commercialization Manager
United States
Full-time
Remote
Senior Level
$162K/yr - $202K/yr
5+ years expJuul Labs is dedicated to transitioning adult smokers away from combustible cigarettes while ensuring product safety and compliance. The Senior Manager, Go-To-Market and Product Commercialization, will oversee the planning and execution of product launches and market expansion initiatives, driving collaboration across various functions to ensure alignment with business strategies.
B2CConsumer ElectronicsConsumer Goods
Responsibilities
Own the end-to-end GTM execution roadmap for major product launches and new market entries within scope, ensuring alignment with regional market needs and commercial objectives
Translate high-level GTM strategy frameworks into detailed, cross-functional project plans, timelines, and deliverables
Serve as the commercial project lead, driving daily and weekly synchronization across all functions (Product, Marketing, Sales, Operations, Finance, Regulatory) to ensure key milestones are met on time and budget
Manage critical dependencies and resolve complex commercialization roadblocks, proactively mitigating risks that could impact launch timelines or P&L targets
Present detailed GTM readiness status, risks, and performance forecasts directly to Senior Leadership/Executive teams
Collaborate with the Commercial Strategy team to assess and prepare for new market entry initiatives, focusing on translating high-level market analysis into specific, executable GTM tactics
Implement and continuously refine the GTM commercialization playbook and best practices within the assigned regions or categories to ensure operational excellence and consistency
Gather and synthesize feedback from local teams to inform and improve future GTM processes
Foster clear communication and high-level collaboration across functional and regional leadership teams, effectively dismantling silos and establishing shared accountability for successful launch outcomes
Facilitate GTM readiness discussions among senior stakeholders, manage executive status reporting, and ensure leadership consensus on critical priorities and launch requirements
Identify opportunities to streamline and improve the commercialization process
Develop, document, and maintain a comprehensive product commercialization playbook that outlines best practices, standard processes, roles and responsibilities, and key templates for successful product launches and lifecycle management
Continuously update the playbook based on learnings from past launches and evolving industry best practices
Champion the adoption and utilization of the commercialization playbook across the organization
Perform related duties as assigned, within your scope of practice
Qualification
Required
5+ years of progressive experience in Go-to-Market strategy, product marketing, commercialization, or program management, preferably in a fast-paced, regulated, or CPG environment
Proven track record of independently managing and successfully executing complex, cross-functional product launches or market entries
Exceptional project management and organizational skills with strong attention to detail
Outstanding communication and interpersonal skills, with the ability to influence cross-functional peers and present clearly to senior leadership
Strong analytical skills, capable of using data and KPIs to drive GTM optimization
Bachelor's degree in Business Administration, Marketing, or a related field
Preferred
Experience supporting consumer product launches in the nicotine, CPG, or healthcare categories
Experience working in a matrixed and/or international organization
Ability to work in a dynamic, fast-paced environment with multiple stakeholders and shifting priorities
Benefits
A place to grow your career. We’ll help you set big goals - and exceed them
People. Work with talented, committed and supportive teammates
Equity and performance bonuses. Every employee is a stakeholder in our success
Cell phone subsidy, commuter benefits and discounts on JUUL products
Excellent medical, dental and vision, disability, and life insurance, plus family support, wellness, legal, and employee assistance program benefits
401(k) plan with company matching
Plus biannual discretionary performance bonuses
Company
Juul Labs
Juul Labs is a thriving team of scientists, engineers, designers and professionals who are committed to offering adult smokers alternatives to combustible cigarettes, while combating underage use of our products.
1001-5000 employees
H1B Sponsorship
Juul Labs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (7)
2023 (20)
2022 (37)
2021 (30)
2020 (31)
Funding
Current Stage
Late StageTotal Funding
$16.45BKey Investors
AltriaTiger Global Management
2023-11-09Series Unknown· $1.28B
2022-11-10Series Unknown
2020-02-06Debt Financing· $721.56M
Leadership Team
K.C. Crosthwaite
Chairman & CEO
Robert Terra
Vice President Corporate Communications
Recent News
Anchorage Daily News
2025-12-19
2025-12-01
Company data provided by crunchbase