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Sony Electronics · 2 months ago

Direct to Consumer Loyalty & Partnerships Program Manager

San Diego

Full-time

Hybrid

Senior Level, Lead/Staff

$111K/yr - $148K/yr

8+ years exp

Sony Electronics Inc. is looking for a strategic and hands-on Loyalty & Partnerships Manager to lead initiatives that deepen customer engagement and drive incremental revenue. This role is pivotal in enhancing the customer experience through loyalty programs, paid memberships, and strategic brand and financial partnerships.

Consumer Electronics

H1B Sponsor Likely

Responsibilities

Lead the My Sony Loyalty Program: Oversee day-to-day operations, including benefit development, tier management, member communications, and exclusive content/workshop offerings. Continuously identify new ways to deliver value to members on a daily, weekly, and monthly basis

Drive Loyalty Program Expansion: Execute the loyalty roadmap by launching new membership tiers, benefits, and extending the program beyond the Sony Store ecosystem

Manage Brand & Financial Partnerships: Collaborate with Sony’s brand team to integrate partner commerce, co-branded content, and exclusive experiences into the DTC customer journey

Oversee B2B Sales & Corporate Gifting: Lead initiatives for bulk orders, employee discounts, and small business sales. Ensure seamless execution across internal and external touchpoints

Develop Group Offers Programs: Expand existing programs (e.g., education, veterans) and identify new opportunities through third-party communities

Analytics & Reporting: Partner with the analytics team to establish KPIs, track performance, and make data-driven decisions to optimize loyalty and partnership efforts

Cross-Functional Collaboration: Build strong relationships across marketing, customer support, and e-commerce teams to align on goals and execute integrated campaigns

Qualification

Customer loyalty programsPartnership managementDigital marketingContent developmentAgile environmentCommunication skillsRelationship buildingProblem-solving

Required

8+ years of experience in digital marketing, with direct involvement in customer loyalty programs

Proven success managing third-party partnerships and account relationships

Strong content development skills and experience overseeing creative assets

Ability to thrive in a fast-paced, agile environment while managing multiple projects

Demonstrated success in driving measurable outcomes such as member growth and repeat purchases

Entrepreneurial mindset with a passion for innovation, problem-solving, and customer-centric thinking

Excellent communication and relationship-building skills at both customer and partner levels

Benefits

Annual corporate bonus plan

Comprehensive benefits package including healthcare benefits (medical, dental, and vision)

Paid medical leave

401k plan with matching company contributions

Vacation time

Education assistance

Student loan assistance program

Eighty hours of paid sick leave time annually

Up to twelve weeks paid parental leave

Company

Sony Electronics

Glassdoor4.1

WE ARE SONY Our spirit of innovation and challenge has created those special moments that make people say ‘wow’.

Founded in 1946

San Diego - US | Tokyo - JP, US

10001+ employees

http://www.sonyjobs.com

H1B Sponsorship

Sony Electronics has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (290)

2024 (258)

2023 (208)

2022 (279)

2021 (210)

2020 (213)