Verkada · 2 months ago
Marketing Technology Manager
San Mateo, CA United States
Full-time
Onsite
Senior Level
$140K/yr - $200K/yr
5+ years expVerkada is a company that provides integrated building security solutions through cloud-based software. The Marketing Technology Manager will own the systems and processes that power marketing campaigns and accelerate revenue growth, working closely with demand generation marketers and cross-functional teams.
Artificial Intelligence (AI)Enterprise SoftwareInternet of ThingsPhysical SecuritySmart Building
No H1B
Responsibilities
Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns
Own and optimize lead ingestion, enrichment, routing, and lifecycle management—ensuring sales receives high-quality leads, quickly and efficiently
Champion marketing ops best practices and scale-friendly infrastructure, driving adoption of tools and processes across the organization
Partner cross-functionally with sales, engineering, analytics, and brand to align campaign execution with business goals
Translate requirements into scalable systems workflows or technical solutions, reducing manual steps and eliminating operational friction
Build infrastructure to support campaign performance monitoring, attribution, and insights via automation and reporting tools
Act as the go-to expert for tools like Marketo/Hubspot, Zapier, Workato, and Salesforce
Design and maintain ETL pipelines to support real-time campaign logic, reporting, and data quality initiatives using SQL, Python, and other tools
Build scalable automations and integrations across MarTech tools using Workato, AWS, Retool, APIs, and more
Manage complex workflows and integrations for webinars, demos, and intent-triggered campaigns
Monitor lead flow and pipeline health using BI tools (e.g. Looker) to identify issues and drive campaign optimizations
Qualification
Required
5+ years in Software Engineering, Marketing Technology, Business Systems, or Revenue Operations, ideally in a high-growth B2B SaaS environment
Hands-on experience with Marketo (or HubSpot) and Salesforce, including building automations, integrations, and managing lifecycle flows
Expertise in marketing infrastructure, including web form ingestion, API-based lead capture, enrichment tools (e.g. Clearbit), and real-time follow-up logic
Advanced SQL skills and working knowledge of Python; experienced in building or maintaining data pipelines and ETL processes
Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda)
Process-oriented mindset with experience managing campaign ops at scale
Excellent communication and documentation skills. You can explain complex systems clearly to both technical and non-technical stakeholders
Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel
0 Inbox mentality. You proactively solve problems before they become bottlenecks
Benefits
Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Fertility Stipend
Wellness/fitness benefits
Healthy lunches provided daily
Commuter benefits
Company
Verkada
A leader in cloud physical security, Verkada protects people and places with an integrated, AI-powered platform.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$814.3MKey Investors
CapitalGGeneral CatalystAlkeon Capital
2025-12-03Series Unknown· $20M
2025-09-01Debt Financing· $150M
2025-02-19Series E· $200M
Leadership Team
Filip Kaliszan
Founder & CEO
Benjamin Bercovitz
Co-founder
Recent News
BiometricUpdate.com
2026-01-17
2025-12-08
Company data provided by crunchbase