Holton-Arms School · 2 months ago
Digital Marketing Assistant
BETHESDA, MD, USA
Full-time
Onsite
Entry Level
$55K/yr - $60K/yr
1+ years expHolton-Arms School is a nationally recognized institution that encourages young women to approach the world with curiosity and a sense of responsibility. The Digital Marketing Assistant is responsible for managing the school's digital and social media presence, executing daily digital operations, and ensuring that all content aligns with the school's standards across various channels.
Education Management
Responsibilities
Manages and execute the daily operation of all school social media channels, including content scheduling, community engagement, and production of short-form video content. Coordinates with the athletics department to oversee athletics social media and ensure coordination
Oversees the creation and deployment of engaging multimedia content (including photography and videography) that consistently adheres to the school's brand guidelines and strategic messaging. Collaborates with the team to schedule news feed content and support photo management and image cropping for all digital channels
Performs routine updates and maintenance of the school website, ensuring messaging, content, and photos are accurate, up-to-date, and error-free
Oversees and updates the school’s presence on external digital directories, such as Niche.com and privateschoolreview.com, to maintain reputation and search visibility. Works with Content Strategist to ensure content is accurate
Utilizes analytics tools to track social media effectiveness, measure Key Performance Indicators (KPIs), and present reports with actionable insights for continuous optimization
Optimizes the school's website for an exceptional user experience and manage Search Engine Optimization (SEO), including keyword research, content optimization, monitoring search rankings, and performing technical audits to improve the website's visibility and organic traffic
Assists in the setup, optimization, and reporting of digital advertising (e.g., Google Ads, social media ads), focusing on budget tracking, ad copy testing, and performance analysis to maximize return on investment (ROI)
Maintains currency on emerging digital marketing trends and best practices to identify new opportunities and sustain a competitive advantage
Serves as the guardian of the school's digital brand, ensuring all marketing efforts maintain consistency and effectively communicate the school's unique mission
Partners closely with key departments, including Admissions and Development, to ensure digital marketing initiatives are fully integrated and aligned with overall institutional objectives
Qualification
Required
Bachelor's degree required
1-3 years of professional experience managing organizational social media and websites
Professional experience managing social media platforms (e.g., Instagram, Facebook, LinkedIn) for a professional organization
Proficiency with Content Management Systems (CMS) such as FinalSite, or comparable platform(s) and experience with HTML
Proficiency with CMS basic graphic editing tools (e.g., Canva)
Working knowledge of Search Engine Optimization (SEO) principles and implementation best practices
Familiarity with web and campaign analytics tools (e.g., Google Analytics, social media insights)
Basic capability in photo editing and light video production/editing for digital content
Strong written and verbal communication skills with attention to detail and adherence to brand voice
Strong project management and organizational skills necessary to manage multiple channels and daily operational tasks concurrently
Data-driven mindset with the proven ability to analyze performance metrics and translate findings into strategic actions
Highly collaborative, proactive team player
Benefits
Health insurance with a generous employer contribution to medical, dental, and vision
Life and disability insurance
403b retirement savings with an employer match and non-elective contribution
Employee assistance program
Tuition remission for eligible children
Professional development opportunities
Paid parental leave after one year of employment
Paid vacation
Sick and personal days
Lunch is provided on school days
Company
Holton-Arms School
Holton-Arms School is a Education Management school.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Pablo Pimienta
Executive Assistant to the CFO/COO
Sophia Denaro
Girls Speak Up Club Founder and President
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