Wall Street Prep · 2 months ago
Director of Growth (Certificates)
United States
Full-time
Remote
Director/Executive
7+ years expWall Street Prep is the leading global provider of financial services training solutions. They are seeking a Director of Growth (Certificates) to lead strategy and execution for their certificate programs, focusing on driving enrollment and optimizing marketing performance.
EducationFinanceFinancial ServicesTraining
Responsibilities
Driving acquisition across the entire funnel with a focus on high quality top of the funnel focus
Using data to optimize every point in the funnel
Building high performing teams and influencing cross the org
Building the strategy, execution roadmap and running day to day ops
Achieving our revenue and CAC goals and all pipeline metrics that lead into those, including:
Lead paid, SEO, content marketing and partnerships marketing strategy and performance
Partner with Lifecycle Marketing and the Head of Enrollment to drive engagement, enrollment, retention, and re-enrollment
Manage and optimize agency relationships and internal growth marketers
Oversee funnel performance and reporting dashboards (CAC, LTV, conversion rates)
Develop and execute the growth playbook for our certificate programs (Wharton, Columbia, and future partners)
Set cohort enrollment and revenue goals, and own the results end-to-end
Identify new acquisition and distribution channels to reach working professionals and career switchers
Collaborate with Enrollment, Brand, and Product teams to align on funnel optimization
Coordinate campaign timing with university partners to ensure brand compliance
Build forecasting models to predict and track performance for each 8-week cohort
Implement efficient processes to manage increasing program complexity and volume
Coach and develop growth team members (direct reports and cross-functional collaborators)
Contribute to broader B2C strategic planning and growth initiatives
Qualification
Required
7+ years in growth, lifecycle, or performance marketing, ideally in online education, consumer learning, or high-ticket B2C products
Proven track record of driving measurable enrollment and revenue growth
Mastery of digital channels (paid search, paid social, affiliates, email automation, SEO)
Data-driven mindset — you can model CAC:LTV, forecast enrollments, and identify funnel leaks
Experience managing external agencies and internal marketing teams
Strong communication and project management skills; thrives in fast-paced, evolving environments
Excitement for working with elite universities and a mission-driven education company
Benefits
Full benefits package including medical, dental, and vision
401(k)
12 paid holidays
Unlimited PTO
Parental leave
Stipend to set up home office
Flexible hybrid work model that supports a blend of in-office and remote work
Company
Wall Street Prep
Wall Street Prep was established in 2004 by investment bankers to train the financial services industry.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-02-11Acquired
2021-09-08Private Equity
Leadership Team
Matan Feldman
Founder and Chief Executive Officer
Scott McCarthy
Chief Product Officer
Recent News
2025-10-10
The Riverside Company
2025-10-09
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