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Spring Health · 1 week ago

Director, Growth Marketing, New Venture

NYC Metro Area

Full-time

Hybrid

Director/Executive

$173K/yr - $216K/yr

7+ years exp

Spring Health is on a mission to revolutionize mental healthcare by removing barriers to access. The Growth Marketing Director will develop and execute a growth strategy for a new direct-to-consumer business line, focusing on acquisition, conversion, and retention through various marketing channels.

Artificial Intelligence (AI)Health CareMental HealthmHealthWellness

Responsibilities

Lead the development and execution of a growth marketing roadmap focused on acquisition, conversion, and retention for a new venture D2C business line

Coordinate performance marketing across paid digital channels (e.g., search, social, display, streaming) and organic levers (e.g., SEO, lifecycle/CRM), referrals and partnerships

Oversee CAC performance, media budget allocation, and optimization in collaboration with channel owners and cross-functional stakeholders

Build a high-performing growth engine, managing internal resources and external partners

Partner closely with Product, Creative, Engineering, and Analytics to optimize the full growth funnel, including A/B testing and landing page performance

Drive creative testing and iteration to unlock performance wins across campaigns

Develop long-term spend planning models in collaboration with FP&A, and communicate forecasts, risks, and trends to leadership

Translate data into actionable insights that inform channel mix, audience strategy, and messaging alignment across the user journey

Increase consumer acquisition across all channels by launching and scaling high-performing growth initiatives

Decrease cost of acquisition by expanding and optimizing organic growth channels (SEO, referrals, lifecycle marketing)

Consistently work with our teams to improve paid media efficiency (ROAS, CAC) through testing and optimization

Establish a clear and reliable attribution and performance reporting system

Build an operating model that can support rapid scaling of new business lines

Qualification

Growth marketing strategyPerformance marketingDigital health experienceP&L managementData-driven decision-makingD2C marketingCross-functional collaborationStrategic visionHealthcare complianceProduct-Led GrowthLeadershipProject management

Required

7+ years of experience in growth or performance marketing, preferably digital health, or a SaaS business

5+ years of D2C

Proven ability to lead and scale acquisition programs across paid and owned channels

Demonstrated experience establishing and scaling performance marketing best practices, evolving a scrappy function into a highly performant, predictable, and efficient growth engine

Proven ability to manage large marketing budgets, drive channel strategy, and optimize investment based on LTV:CAC and ROI targets

Strong cross-functional collaboration experience, particularly with product, design, and analytics

Ability to set vision while also driving execution in complex, cross-functional environments

Comfort with funnel analytics, growth KPIs, and marketing technology platforms

Preferred

Experience launching and scaling early-stage businesses or new product lines

Familiarity with PLG (Product-Led Growth) tactics

Experience navigating healthcare compliance in marketing

Benefits

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.