Dole Packaged Foods · 1 week ago
Manager, Category Insights & Analytics
Westlake Village, CA
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $125K/yr
5+ years expDole Packaged Foods is a purpose-led organization focused on accessible fruit nutrition. As the Manager of Category Insights & Analytics, you will drive category growth and performance through data analysis and strategic insights, collaborating with cross-functional teams to inform category strategies and optimize product assortment.
Food and Beverage
Responsibilities
Capture & Tailor Category Insights - Gather and analyze market data, consumer trends, and competitor performance, tailoring insights to meet the specific needs of the category
Track Sales & Market Share - Monitor daily and weekly sales data, SKU performance, and category trends, providing insights to optimize category strategies and identify growth opportunities
Assess Competitive Activity & Monitor Retailer/Channel Performance - Track competitor pricing, innovations, and marketing strategies. Monitor channel and retailer performance, including sell-through rates, and collaborate with the sales team to discuss insights and actions
Track New Product Performance (DPSM) - Monitor Distribution, Promotion, Shelving, and Merchandising (DPSM) metrics, including sell-through rates, retailer feedback, and consumer response to new product launches
Category Performance Analysis & Metrics Monitoring - Assess market size, growth trends, distribution reach, and channel dynamics. Track key category metrics such as sales volume, velocity, share of shelf, and promotional effectiveness
Competitor Intelligence & Benchmarking - Monitor top-performing brands, new product launches, and potential competitive threats. Benchmark Dole’s performance against the total category and key competitors in terms of market share, sales, and growth
Channel-Level Assortment Insights & Category Assortment Optimization - Analyze product assortment size, shelf facings, and in-store placement across different retail channels. Develop data-driven strategies to optimize product assortment by channel, improving visibility and consumer appeal
Identify Growth Opportunities - Use data to identify opportunities for category expansion, new product introductions, and improvements to product assortment, contributing to category growth and innovation
Support Category Strategy Development - Work with category management, sales, and marketing teams to develop strategies based on data insights that optimize shelf space, promotions, and pricing
Provide Actionable Insights for Category Optimization - Provide strategic recommendations to improve category performance, including actions to optimize product placement, assortment, and pricing strategies
Develop Category Reports & Presentations - Create clear and concise reports and presentations that communicate category insights, trends, and opportunities to senior leadership and cross-functional teams
Other duties as assigned
Qualification
Required
5+ years of experience in category insights, category management, or related fields, preferably within the CPG industry
Strong analytical skills with proficiency in category data analysis tools, such as Circana, Nielsen, IRI, Unify, Numerator or similar platforms
Experience working with cross-functional teams, particularly Category Management, Sales, and Marketing
Ability to synthesize complex data into clear, actionable insights
Strong communication skills, with experience presenting insights to senior leadership and cross-functional teams
Knowledge of consumer and shopper behavior and its application to category strategy
Proficiency in Microsoft Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI)
Bachelor's degree in Marketing, Business, Statistics, or a related field
Preferred
Experience in the food or beverage industry
Knowledge of retail analytics, pricing strategies, and promotional effectiveness
Experience working with external agencies or vendors to manage category-level data and insights
Analytical Thinking: Ability to analyze category data and derive actionable insights that support category growth
Strategic Mindset: Ability to apply insights to develop and implement effective category strategies
Collaboration: Works effectively with cross-functional teams to ensure category strategies are aligned with broader business objectives
Communication Skills: Ability to communicate data insights clearly and persuasively to both technical and non-technical audiences
Master's degree preferred
Company
Dole Packaged Foods
We deliver high-quality fresh and packaged fruit with positive impact on people, planet and prosperity.
10001+ employees
Funding
Current Stage
Late StageRecent News
2025-07-19
Morningstar.com
2025-05-20
Company data provided by crunchbase