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Digitas North America · 1 day ago

Associate Director, Connections Strategy

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$105K/yr - $165K/yr

7+ years exp

Digitas North America is the Networked Experience Agency focused on creating magnetic experiences that engage consumers and brands. The Associate Director, Connections Strategy will develop strategies to connect with B2B audiences and solve clients' business challenges through orchestrated marketing efforts.

Marketing & Advertising

Responsibilities

Developing strategies that turn clients’ business objectives into marketing strategies that connect with key B2B decision makers

Analyzing and illuminating how consumers and B2B audiences interact with content and media through research and rigorous data analysis

Developing stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people

Mapping B2B buying journeys and/or consumer experience journeys to identify high-impact moments for brands to connect

Designing orchestrated systems of brand communications, partnering with media planners and creative teams to bring modern media architectures to life

Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer and B2B trends

Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs

Qualification

Digital strategyB2B marketingData analysisMedia-centric toolsStorytellingTeam managementGenerative AI toolsCommunication skillsOrganizational skillsTime management