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PHD · 5 days ago

Associate Director, Video Investment

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$70K/yr - $125K/yr

6+ years exp

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. The Associate Director will lead TV, video, Audio, and direct publisher partnerships for a defined pod of culturally known brands, ensuring plans are negotiated, activated, and measured to agency standards.

AdvertisingCreative AgencyDigital MediaMarketingSocial Media

H1B Sponsor Likely

Responsibilities

Lead Client & Brand Pod Investment

Act as day-to-day investment lead for your brand pod across linear TV, CTV/streaming, digital video, and direct partnerships

Turn comms/brand strategy into channel-specific investment plans that deliver reach, efficiency, and contextual quality

Keep clients close to the marketplace — proactively surfacing opportunities, shifts, and risks

Own TV, Video & Direct Partnerships Delivery

Oversee planning, negotiation, and buying for all TV and video activity in your pod — national, select local, addressable/advanced, and streaming

Structure and manage direct publisher/content deals that are brand-safe and audience-relevant

Ensure operational excellence: authorizations, trafficking, pacing, delivery, makegoods, and post-buy readouts

Manage & Grow a 4-Person Team

Set priorities, allocate work, and review output for accuracy, rigor, and client-readiness

Coach supervisors/senior associates on marketplace conversations, negotiation tactics, and client presentation

Build a “one way of working” across the pod so plans, buys, and reports look and feel consistent

Be the Marketplace Voice

Maintain an up-to-date view of TV and video supply, pricing, and opportunities — upfront, scatter, CTV, AVOD — and how that impacts your brands

Nurture senior relationships with networks, platforms, and publishers to secure better access, inventory, and ideas for your clients

Feed marketplace intelligence back to the Director/Investment leads to inform annual deal strategy

Prove Performance

Partner with analytics/measurement to set KPIs, reporting cadence, and learning agendas for each brand

Review and approve post-buy analyses, identifying optimizations and efficiencies for future flights

Ensure financial stewardship — budgets, reconciliations, and delivery in line with scope

Qualification

Media investment experienceTVVideo buyingTeam leadershipMarketplace fluencyPrisma/MediaOcean knowledgeClient communication

Required

6–8 years in media investment/buying/partnerships at a media agency or publisher, with hands-on TV and video buying experience

Comfortable across linear TV, CTV/streaming, and direct digital/video partners — you know how the pieces fit and how they're priced

Proven ability to manage and develop a small team (3–4 people), set standards, and review work

Strong vendor relationships and confidence negotiating with networks/platforms

Working knowledge of Prisma/MediaOcean, campaign managers/ad servers (DCM), and measurement/verification (Nielsen, iSpot, Comscore, DV)

Polished client writing and presenting — able to explain the 'why' behind an investment choice

Benefits

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Account

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance benefits

Company

PHD

Glassdoor3.7

Welcome to PHD. Powered by our next-generation network, PHD’s advanced thinking - Intelligence. Connected.

Founded in 2006

Frankfurt, Hessen, DEU

1001-5000 employees

http://www.phdmedia.com

H1B Sponsorship

PHD has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (7)

2024 (4)

2023 (2)

2022 (3)

2021 (2)

2020 (5)