Instacart · 2 months ago
Senior Marketing Manager I, Ad Creative Strategy
United States
Full-time
Remote
Senior Level
$172K/yr - $191K/yr
6+ years expInstacart is transforming the grocery industry by providing essential services for customers and flexible earning opportunities for personal shoppers. The Senior Marketing Manager I, Ad Creative Strategy role is focused on creating and executing high-impact creative strategies that drive business growth while collaborating with cross-functional teams to optimize performance.
Delivery ServiceE-CommerceGroceryShopping
Responsibilities
Develop and manage the roadmap for all media creative assets, ensuring advanced planning and alignment with company priorities, new messaging, and iterations of top-performing creative
Implement a test-and-learn methodology that unlocks scalable wins through experimentation, A/B testing, and iteration to continuously improve creative performance
Analyze creative results to identify scalable wins, optimization opportunities, and provide actionable insights and recommendations to media channel partners and other marketing teams
Collaborate cross-functionally with Product Marketing, Brand, Creative, Product, and Data teams to integrate creative strategies into broader growth initiatives
Own the growth creative briefing process by writing compelling, insight-driven creative briefs that align with business objectives and guide internal teams, agencies, and influencer partners to deliver high-performing assets
Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration
Stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge
Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices
Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform
Coordinate with leads from all paid channels to gather their creative needs and execute a rhythm of iterations of creative assets for always-on media campaigns
Lead weekly brainstorming session with key internal creative team members, agency partners and media strategists to develop an ongoing cadence of new creative messages and assets for testing
Partnering with data analytics, channel leads, and Instacart’s web team, understand best practices and top converting pages for our media campaigns. Iterate, develop new pages, and A/B test paid landing pages in coordination with key campaigns
Partner with Compliance and Legal teams to ensure all assets follow regulatory guidelines. Track asset progress through the approval process and deliver final approved versions to channel leads for launch
Use media performance and marketing analytics to uncover what’s resonating with audiences, identify creative optimization opportunities, and translate insights into new creative that drives better results across paid channels
Provide direction and support to internal teams and external agencies, ensuring creative assets meet performance goals and align with Instacart’s brand guidelines
Monitor campaign performance and deliver actionable insights to leadership on key metrics
Install a monthly media review mechanism that reviews channel creative performance by funnel stage at an appropriate level of detail (for relevant stakeholders), is scalable and repeatable over time, and captures durable learnings to continue to up our game and deliver top decile creative across the full funnel
Platform Expertise: Develop strategies tailored to the nuances of major platforms, including Facebook, Google, TikTok, YouTube, and more
Qualification
Required
6+ years of experience and subject matter expertise spanning the digital and traditional marketing funnel across brand content and awareness strategies, reach-based tactics vs. precision tactics, organic vs. paid execution, online vs. offline, in-person experiential vs. digital, on-site and offsite content, earned media and affiliate/influencer content
Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative
A strong blend of creative thinking and data-driven decision-making, with a track record of demonstrating how creative impacts campaign performance
Passion for identifying trends in digital and paid media and generating bold new creative ideas
Strong project management skills with experience delivering a high volume of creative assets across multiple channels under tight timelines
Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team
Proven track record of developing and executing successful creative and messaging strategies that deliver against core growth KPIs, with deep platform and creative best practice knowledge
Ability to analyze campaign performance metrics, distill insights, and translate data into actionable creative testing roadmaps
Experience with A/B and multivariate creative testing
Up-to-date knowledge of industry trends, best practices, and emerging technologies in the creative and growth marketing space
Preferred
A natural 'can-do' attitude who thrives in fast-paced environments
Strong commitment to embracing and leveraging AI tools
Understanding of digital marketing technologies, media buying strategies, and audience targeting
Benefits
New hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (156)
2024 (173)
2023 (111)
2022 (159)
2021 (170)
2020 (59)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Chris Rogers
Chief Executive Officer
Brandon Leonardo
Co-Founder
Recent News
initialized.com
2026-01-14
2026-01-11
Company data provided by crunchbase