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BlackLine · 1 day ago

Content Manager

Los Angeles, CA

Full-time

Hybrid

Senior Level

$121K/yr - $152K/yr

5+ years exp

BlackLine is a leading provider of cloud software that automates and controls the entire financial close process. The Content Marketing Manager will architect and execute a comprehensive content marketing strategy, driving thought leadership and brand awareness through engaging content across various digital and print channels.

Computer Software

H1B Sponsor Likely

Responsibilities

Develop and document a long-range strategic content framework that anticipates audience needs and supports evolving business goals

Develop and manage overall content marketing and email marketing plans and strategies that support organizational goals from the top to the bottom of the marketing and sales funnel, including increasing thought leadership, brand awareness, lead acquisition, and effectiveness of lead nurturing

Develop and execute procedures and workflows for the planning, creation, execution, and ongoing optimization of emails and content, and for the distribution and amplification of content and other assets

Collaborate with designers, product marketers, sales professionals, internal and external influencers, and industry experts to conceive and develop content pieces and other assets that meet the needs of both key stakeholders and our audience. This role should bring a brand publisher mindset to the team, ensuring the creation of content that our audience is looking for and optimizing the path to conversion

Project manage the creation of content and other assets including e-books, white papers, guides, web pages and copy, infographics, videos, articles, emails, and blogs, including through coordination with and management of in-house and outsourced content creators, writers, editors, designers, videographers, developers, etc

Ensure periodic and ongoing postings of blogs to attract site visitors through search, social media, and other channels

Proof-reading and editing to ensure consistency with BlackLine’s style and brand guidelines. Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement

Manage various email campaigns, including working with Campaign Managers and others on email strategy and with our in-house Creative team on design and effective messaging strategies to create compelling emails

Development and optimization of email nurturing streams, including working with Marketing Operations on segmentation based on audience demographics and buyer personas

Measure and optimize results, including through A/B and multivariate testing. Analyze campaign results and recommend improvements to achieve campaign objectives. Monitor delivery and unsubscribe rates and work to increase the productivity of our email sends

Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics

Develop and maintain an email, content, and editorial calendar

Stay abreast with latest developments in the email and content marketing fields. Ensure all email and content campaigns comply with current best practice

Leverage AI-powered tools for content ideation, personalization, SEO optimization, and performance analysis to enhance content effectiveness and efficiency

Qualification

B2B email marketingAI-powered marketing toolsContent marketing strategySEOProject managementCopywritingSocial media marketingWeb analyticsTeam collaborationOrganizational skills

Required

5+ years of experience building successful B2B email, social, and content marketing campaigns

Proven experience with AI-powered marketing tools (e.g., for content generation, personalization, or analytics) and a strong understanding of how to use them to achieve marketing goals

A demonstrated ability to design and execute a strategic content marketing plan globally tied to KPIs which directly influence pipeline

Copy that converts prospects into leads and buyers

Hands on experience managing all components of successful email campaigns

Ability to edit all types of content including text, video, audio and images

Experience with digital marketing including SEO, SEM, Social Media, and web analytics

Thorough, nuanced understanding of statistics and metrics governing email and content marketing

Strong project management and organizational skills

Exhibit a high level of energy, drive, enthusiasm, initiative, commitment and professionalism

Be a self-starter with solid organizational and planning skills

Must be competitive and focused on achieving goals

Must be a team player and collaborate well across departments

Bachelor's degree in Business, Marketing or a related field

Familiar with working with multiple internal stakeholders and global teams

Benefits

Short-term and long-term incentive programs

Robust offering of benefit and wellness plans

Professional development seminars

Inclusive affinity groups

Company

BlackLine

Glassdoor3.3

Companies turn to BlackLine (Nasdaq: BL) to help solve their most complex finance and accounting challenges.

Founded in 2001

Woodland Hills, CA, US

1001-5000 employees

https://www.blackline.com

H1B Sponsorship

BlackLine has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (41)

2024 (32)

2023 (41)

2022 (50)

2021 (40)

2020 (41)