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Oklahoma State University · 5 days ago

Assistant Director, Marketing Strategy

Stillwater, OK

Full-time

Onsite

Lead/Staff, Director/Executive

$62K/yr - $85K/yr

5+ years exp

Oklahoma State University is seeking an Assistant Director of Marketing Strategy within the Office of Communications and Marketing. This strategic role is responsible for overseeing branding and marketing initiatives for OSU Agriculture, ensuring brand integrity and leading integrated marketing strategies across various platforms.

EducationSocial ImpactUniversities

Culture & Values

Responsibilities

Provides leadership and oversight that shapes the OSU Agriculture brand and marketing initiatives across Oklahoma and beyond

Drives creative direction, brand consistency and visual identity for OSU Agriculture

Develops, manages and leads marketing efforts that promote the three mission areas of OSU Agriculture: Ferguson College of Agriculture, OSU Ag Research and OSU Extension

Oversees branding and accessibility standards, develops and enforces policies, and leads the execution of integrated marketing strategies across branding, graphic design, publications and photography

Collaborates with department leadership and cross-functional teams to produce compelling marketing campaigns and ensure brand integrity across all platforms

Qualification

Graphic designVisual storytellingMarketing campaignsLeadership experienceAdobe Creative CloudPhotographyCanvaMicrosoft Office 365Customer serviceTeam-buildingAccessibility knowledgeData-driven decision makingProfessional development trainingAgricultural knowledgeInterpersonal communication

Required

Bachelor's in Communications, graphic design, public relations, agricultural communications, strategic communications, mass communications, marketing or related field (degree must be conferred on or before agreed upon start date)

Five years of professional experience required in communications or marketing. Supervisory experience required

Oklahoma driver's license or the ability to obtain an Oklahoma driver's license within 30 days of hire. Reliable transportation for travel connected with official duties. Reimbursement for official travel. Duty reporting is in-person on the OSU campus in Stillwater, Oklahoma

Extensive experience as a graphic designer with a diverse, compelling portfolio showcasing high-level design projects across multiple platforms

Expertise in visual storytelling and photography, including advanced skills in photo editing and digital asset management

Expertise in leading and executing communications and marketing campaigns and strategic, integrated marketing initiatives

Proven leadership and supervisory experience in a creative, communications or marketing setting

Strong team-building and interpersonal communication skills

Demonstrated excellence in customer service, client consultation and relationship management

Ability to work within existing brand guidelines and designs to deliver cross-platform materials relevant for a variety of audiences, including students, parents, volunteers and the public

Strong writing, editing and proofreading skills with knowledge of Associated Press style

Proficient in Adobe Creative Cloud programs

Proficient in Canva

Proficient in Microsoft Office 365 programs

Commitment to accessibility in visual communication; knowledge of relevant laws and best practices

Familiarity with integrated marketing campaigns and cross-platform creative strategy

Experience managing public-facing educational materials with a focus on clear, accessible design

Experience using artificial intelligence resources and tools for communications applications

Experience using reporting metrics to evaluate communications and marketing efforts to make data-driven decisions

Experience working with outside communications firms or vendors

Experience developing and teaching professional development training