Hearst Health · 7 hours ago
Product Marketing Manager
Dallas, TX
Full-time
Onsite
Mid, Senior Level
5+ years expHearst Health is a market leader in healthcare software development, providing mobile cloud-based solutions for home care and hospice agencies. The Product Marketing Manager will be responsible for developing and executing go-to-market strategies, messaging, and positioning for product lines, ensuring successful product launches and market adoption.
Hospital & Health Care
No H1B
U.S. Citizen Only
Responsibilities
Go-to-Market Planning & Execution
Partner with Product, Marketing, and Sales to build and execute GTM plans for new product launches, feature releases, and roadmap initiatives
Define target markets, audience segments, and positioning strategies for assigned product areas
Manage product launch timelines, messaging, and asset creation to ensure market readiness
Develop clear, differentiated messaging frameworks and value propositions for each product line
Translate complex product capabilities into benefit focused narratives that align with HCHB’s brand tone and audience pain points
Collaborate with content and digital teams to ensure consistency across the website, campaigns, and collateral
Develop product one-pagers, battlecards, demos, pitch decks, and ROI tools to help Sales articulate value and differentiation
Conduct enablement sessions and develop on-demand resources for the Sales and Customer Success teams
Gather feedback from field teams to continuously improve messaging and objection handling
Research market trends, buyer behavior, and competitive positioning in home health, hospice, and post-acute care
Provide insights to influence product roadmap prioritization and marketing campaigns
Maintain competitive battlecards and analysis to support Sales and Product strategy
Partner with Customer Success to develop adoption campaigns, feature spotlights, and user stories
Identify and develop customer champions and success case studies
Track product adoption metrics and leverage insights to shape future go-to-market efforts
Work closely with Product Management on roadmap visibility, release planning, and customer validation
Partner with the Demand Generation team to ensure product messaging is integrated into campaigns
Collaborate with Brand and Communications to align product launches with corporate storytelling and industry thought leadership
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field required
5–8 years of experience in B2B SaaS marketing, preferably in healthcare technology
At least 3 years in a dedicated product marketing role
Experience developing and executing go-to-market plans for enterprise or mid-market software
Strong understanding of buyer journeys, persona development, and competitive positioning
Excellent written, verbal, and storytelling skills
Strong project management and cross-functional collaboration skills
Analytical mindset — able to use data to validate messaging and measure impact
Creative thinker who can balance strategic planning with tactical execution
Comfortable presenting to internal teams, executives, and customers
Preferred
MBA or advanced degree preferred but not required
Familiarity with healthcare workflows, particularly home health or hospice, is a strong plus
Benefits
Competitive pay
Robust benefits
Professional development opportunities
Meaningful work
Flexibility
A company that gives back
Company
Hearst Health
The mission of Hearst Health is to guide healthcare organizations by delivering essential intelligence and software that improve the quality, safety and efficiency of care.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Denielle G. deWynter
Chief Financial Officer & SVP
Company data provided by crunchbase