Regions Bank · 2 months ago
Marketing Campaign Operations Manager
Birmingham, AL
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expRegions Bank is committed to providing a career-oriented environment for performance-driven individuals. The Marketing Campaign Operations Manager will lead a team responsible for strategic marketing technology solutions, data enablement, and campaign execution processes, while ensuring effective collaboration with various internal partners.
BankingInsurance
Responsibilities
Provides leadership and guidance for a team of Marketing Operation Managers who each have responsibilities that include Campaign Automation, Technology / Data Enablement, Data Management, Incentive Operations, Campaign Enablement and Channel Delivery verticals
Works closely across the marketing leadership team and business executives to ensure marketing process, technology solutions, and software needs are met for the utmost effective and efficient delivery of marketing programs
Oversees new and innovative approaches to marketing data, technology, integration, and maintenance
Serves as the marketing subject matter expert to internal business partners, especially data, technology, operations, legal, and compliance groups related to customer complaints, marketing campaigns and incentive management including key platforms such as Offer Tracker
Provides oversight to the Campaign Enablement and Channel Delivery Analyst teams and ensures effective integration and execution of marketing campaign implementation expectations
Ensures proper delivery, management and oversight of marketing incentive implementation and processes
Represents marketing on key leadership forums that involve enterprise change initiatives and transformational projects
Drives a continuous improvement methodology that includes increase automation capabilities, enhanced data enablement and overall process improvement to increase marketing's effectiveness to meet the needs of the bank
Manages the marketing operations budget and the allocation of investment to increase or maximize the return on the marketing technology investment – including capital planning and operations executive management
Qualification
Required
Bachelor's degree in Marketing or related field
Ten (10) years of experience in marketing
Four (4) years of experience in a management/supervisory role
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to supervise and manage a team
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Demonstrated leadership capabilities
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Preferred
Graduate degree in related field
Familiarity with process management
Benefits
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Company
Regions Bank
Regions Financial Corporation is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services.
10001+ employees
H1B Sponsorship
Regions Bank has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (40)
2023 (41)
2022 (42)
2021 (32)
2020 (30)
Funding
Current Stage
Late StageTotal Funding
unknown2018-04-06Acquired
Leadership Team
Brian Happel
Executive Vice President and Fort Worth Market CEO
Daniel Hobbs
Executive Vice President, Head of Corporate Finance and Business Lines CFO
Recent News
2024-04-30
Business Journals
2024-04-28
Company data provided by crunchbase