Publicis Digital Experience · 1 week ago
Director, Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$120K/yr - $188K/yr
10+ years expPublicis Digital Experience is a division of Publicis Groupe focused on enhancing brand experiences through digital capabilities. The Director of Marketing will lead initiatives to amplify the company's industry presence, build brand equity, and support business growth through strategic content and effective communication.
Marketing & Advertising
Responsibilities
Own the development and execution of PDX’s content program, creating strategic and timely materials that support business growth and brand elevation
Draft and curate long-form and agile content - including white papers, prospecting assets, analyst briefings, client engagement materials, and stage opportunities
Ensure messaging consistency and brand alignment across all external touchpoints, with a particular focus on content that arms our people, engages prospects, and reinforces our POV in the market
Plan and execute speaking engagements, sponsorships, and industry forums that elevate PDX’s brand and leadership visibility
Manage logistics, content development, and stakeholder communications
Partner with Talent, agency marcomms, and ELT to deliver communications that foster belonging, purpose, and transparency
Highlight key initiatives and leadership insights across internal platforms
Own and optimize internal and external channels (e.g., intranet, email, LinkedIn) to drive engagement and reinforce strategic narratives
Maintain dashboards and reporting frameworks to monitor engagement across channels
Analyze metrics and recommend optimizations to improve reach and impact
Conduct market and partner research to inform marcomms strategy, budgeting, and ROI tracking
Identify tools and platforms that enhance storytelling and performance measurement
Qualification
Required
10+ years of experience in marketing, communications, or brand strategy within an advertising agency, holding company, or consultancy
Proven ability to develop and execute multi-channel marketing strategies that drive brand awareness, employee engagement, and business growth
Strong interpersonal skills and high emotional intelligence
Expertise in digital marketing services and solutions with some industry expertise in verticals including FinServ, Auto, Healthcare, Retail, Travel/Hospitality
Expertise in content creation and storytelling across internal and external platforms, including social media, executive communications, and stage opportunities
Experience managing logistics and deliverables for external partnerships, sponsorships, and speaking engagements
Demonstrated success in internal communications, with a focus on employee experience, leadership visibility, and organizational alignment
Skilled in channel management and optimization, including intranet, email, and social platforms (especially LinkedIn)
Proficiency in digital, creative, and AI tools with an eye for improving efficiency and outcomes
Strong analytical skills with experience in performance tracking, reporting, and ROI analysis across marketing channels
Excellent written and verbal communication skills, with the ability to tailor messaging for diverse audiences
Highly collaborative, with a track record of partnering across cross-functional teams (e.g., Talent, BD, Client Services, ELT) to deliver integrated marketing solutions
Strategic thinker with a bias for action, able to balance long-term vision with short-term execution
Thrives in dynamic environments and brings a flexible, solutions-oriented mindset to evolving priorities and cross-functional collaboration
A portfolio OR samples of relevant work will be required as a part of the application process
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Publicis Digital Experience
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients.
New York, NY, US
5001-10000 employeesFunding
Current Stage
Late StageLeadership Team
Nicole Stanley
Chief Operating Officer, Publicis Digital Experiences Group
Shannon Boyle
Chief Talent Officer
Company data provided by crunchbase