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FranDevCo · 2 months ago

Director of CRM Operations

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

FranDevCo is a franchise growth organization that helps brands achieve sustainable growth through proven systems and processes. They are seeking a Director of CRM Operations to optimize and manage their HubSpot environment, ensuring CRM strategy aligns with business goals and drives efficiency.

Business DevelopmentConsultingInternetSales

Responsibilities

Own the architecture, optimization, and ongoing management of our HubSpot CRM and Marketing Hubs

Audit, rebuild, and streamline pipelines, workflows, and automations to drive measurable efficiency and scalability

Create intuitive dashboards and reporting for sales managers and executive leadership — turning data into actionable insight

Partner closely with Franchise Development, Operations, and Marketing teams to ensure CRM strategy aligns with business goals

Implement automations that free our sales team to focus on relationships, not repetitive tasks

Ensure seamless integration between sales and marketing activity — empowering our digital team to launch and track lead generation campaigns for franchisor clients