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Stand Together · 2 months ago

Vice President of Digital Marketing and Demand Generation

Arlington, Virginia

Full-time

Onsite

Director/Executive

15+ years exp

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems. They are seeking an entrepreneurial Vice President of Digital Marketing and Demand Generation to lead their digital marketing, growth, lifecycle, and digital product teams, setting the vision and driving execution across these functions to advance their mission and scale fundraising.

GovernmentNon ProfitTrading Platform

Responsibilities

Set and communicate a bold, multi-year vision for digital marketing, demand generation, and donor engagement across all channels and brands

Lead, coach, and develop high-performing teams across digital marketing, lifecycle, and digital product functions

Provide strategic leadership across acquisition efforts, major gifts fundraising, web/digital products, lifecycle campaigns, social, organic, and paid media

Cultivate talent aligned with the organization’s vision and Principle Based Management (PBM), emphasizing principled entrepreneurialism and team growth

Collaborate cross-functionally with Marketing, Communications, Business Units, and Development teams to align messaging and strategy

Lead paid media and channel marketing teams to implement robust experimentation frameworks (A/B testing, CRO, SEO) that optimize donor engagement and conversion

Provide strategic leadership and oversight of lifecycle marketing strategies across acquisition, retention, reactivation, and advocacy — for multiple audiences including donors, social entrepreneurs, and consumers

Oversee personalized, multi-channel journeys using marketing automation and CRM platforms (e.g., Iterable), including email, SMS, and in-app push

Partner with analytics teams to build segmentation strategies, generate insights, and continuously improve engagement efforts

Collaborate with internal teams and external vendors to ensure campaigns achieve optimal outcomes and foster innovation

Oversee the development and activation of demand generation funnels, delivering qualified leads (MQLs) to fundraising and business development teams

Lead digital product and web teams to develop strategies that deliver omni-channel experiences aligned with organizational priorities

Elevate digital platforms (websites, CDPs, content orchestration tools) to ensure platform health, agency partnerships, and business continuity

Foster a culture of experimentation, continuous improvement, and agile practices across digital teams, integrating the latest technologies and frameworks

Monitor, analyze, and report on key marketing metrics, providing insights and recommendations to improve effectiveness and drive innovation

Connect team results to regular performance reporting and track progress to inform future strategy

Qualification

Digital marketing leadershipDemand generation strategiesMarTech stack knowledgeLifecycle marketing expertiseData analysis skillsProject managementEntrepreneurial mindsetTeam collaborationCommunication skills

Required

15+ years of hands-on experience in digital marketing, growth, demand generation, and digital product leadership in complex, multi-stakeholder environments

Proven track record of developing, executing, and managing multi- and cross-channel marketing strategies, with expertise in experimentation and innovation

Experience with advanced direct response, mid-level fundraising tactics, and lifecycle marketing best practices

Strong knowledge of MarTech stacks, CDPs, marketing automation, and CRM systems

Strong knowledge of digital product

Demonstrated ability to lead and inspire high-performing, cross-functional teams

Analytical mindset with the ability to use data to optimize strategies and campaigns

Excellent project management, collaboration, and communication skills

Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect