BoF Careers · 2 months ago
Athleta Head of Digital, Athleta
San Francisco, CA
Full-time
Onsite
Director/Executive
$330K/yr - $370K/yr
15+ years expAthleta is a certified B Corp committed to empowering women and girls through active living. The Head of Digital will lead the brand's digital commerce strategy, enhancing customer experience and driving growth across digital and omni-channel platforms.
Marketing & Advertising
Responsibilities
Lead Athleta's digital commerce strategy to deliver an inspiring, seamless customer experience that drives profitable growth
In partnership with Head of Stores, develop and execute a multi-year strategy for omni-channel growth aligned with Athleta's long-range brand plan
Champion innovation in digital storytelling, personalization, and technology adoption to elevate brand distinction
Leverage analytics and customer insights to optimize conversion, retention, and engagement across digital platforms
Partner with the Head of Stores and Head of Merchandising to align customer experience, product strategy, and operational execution
Collaborate across Marketing, Creative, and Technology to integrate brand storytelling and commerce capabilities
Ensure operational excellence, scalability, and flawless execution across all digital experiences
Lead cross-functional initiatives that modernize Athleta's omni-channel capabilities and enhance enterprise integration
Drive a high-performance culture that celebrates inclusivity, accountability, and motivates and inspires teams to deliver beyond expected results
Champion continuous improvement and innovation, leveraging technology, insights, and best practices to optimize performance
Build and sustain a strong, diverse, and inspired digital organization through intentional leadership, mentorship, and succession planning
Partner across Gap Inc.'s digital and technology ecosystem to deliver best-in-class tools, data, and performance strategies
Measure and assess digital initiatives, adjusting as needed to drive sustainable business results
Qualification
Required
15+ years of progressive digital and eCommerce leadership experience within retail or consumer lifestyle brands
Proven success in full P&L ownership and omni-channel transformation
Deep understanding of digital consumer behavior, analytics, and performance optimization
Demonstrated experience leading complex digital organizations and cross-functional initiatives
Ability to translate brand purpose into seamless, inspiring digital experiences
Collaborative and strategic thinker skilled at influencing across creative, technical, and business teams
Experience developing diverse, high-performing teams through coaching, mentorship, and inclusive leadership
Openness to feedback, curiosity about new ideas, and ability to translate insights into action
Benefits
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.
Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
Employee stock purchase plan.
Medical, dental, vision and life insurance.
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase