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Red Nucleus · 5 days ago

Associate Director/Director, Omnichannel Strategy

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

Red Nucleus is a leading provider of strategic learning and development services in the life sciences industry, seeking an Omnichannel Strategist to enhance customer engagement strategies. This role involves collaboration with various teams to design, implement, and optimize omnichannel programs that are data-driven and insight-led.

E-LearningEducation

Culture & Values

H1B Sponsor Likely

Responsibilities

Partner with brand and cross-functional stakeholders to define omnichannel engagement strategies aligned to business goals

Lead data consulting and modeling discussions, ensuring segmentation and predictive insights drive targeting and personalization

Develop data-driven personas and journey maps, validated by research and real-world data sets

Apply AI tools and frameworks to enhance customer insights, content strategy, and channel orchestration

Support training and change management efforts to drive omnichannel adoption and best practices across teams

Translate strategies into actionable program blueprints and playbooks

Partner with content, media, field, and technology teams to orchestrate campaigns across email, web, social, paid, and field channels

Leverage orchestration suites (e.g., Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud) to enable seamless activation

Define KPIs and measurement frameworks for omnichannel programs

Use BI tools (Tableau, Power BI, Qlik, etc.) to visualize performance and communicate insights

Collaborate with analytics teams to run predictive and performance modeling that informs future campaign design

Drive a test-and-learn culture for continuous improvement

Qualification

Omnichannel StrategyData ConsultingBusiness Intelligence ToolsOrchestration PlatformsPredictive ModelingPersona DevelopmentDigital MarketingAnalytical SkillsCommunication SkillsCollaboration Skills

Required

Bachelor's degree in Marketing, Business, Analytics, or related field; advanced degree a plus

5–7 years of experience in digital marketing, customer engagement, or omnichannel planning, preferably in healthcare or life sciences

Strong knowledge of business intelligence tools: Tableau, Power BI, Qlik

Experience with data-driven persona development and journey design validated by research and real-world data

Familiarity with predictive modeling, data-driven targeting, and AI tools for content, customer journey design, or campaign optimization

Hands-on experience with orchestration platforms: Veeva CRM/CLM, Salesforce Marketing Cloud, Adobe Experience Cloud, Marketo

Proficiency with social and search tools: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, SEO/SEM platforms (Google Analytics, SEMrush, Moz), and social listening/monitoring tools (Sprinklr, Hootsuite, Brandwatch)

Proven ability to consult internally, lead workshops, and influence stakeholders

Experience supporting training and organizational change management initiatives

Strong analytical, communication, and collaboration skills

Benefits

Competitive pay, incentives, retirement, and income security programs

Comprehensive benefits and wellness programs focused on healthy lifestyles

Generous paid time off, employee assistance programs, and flexible work arrangements

Performance-driven environment including professional development and transfer opportunities

People-first culture fostering self expression, diversity, and a growth mindset

Celebrations! We love to celebrate service anniversaries, holidays, diversity and inclusion events, project milestones, and anything else that is meaningful to our employees

Support of the community organizations you are passionate about

Ongoing programs and events designed to bring our global team together

Company

Red Nucleus

Red Nucleus is a professional training company specializing in marketing learning systems and workshops.

Founded in 1991

Yardley, Pennsylvania, USA

501-1000 employees

http://rednucleus.com

H1B Sponsorship

Red Nucleus has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (4)

2023 (1)

2022 (1)

2021 (1)