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Caesars Sportsbook & Casino · 2 months ago

Digital Sportsbook Planning Specialist - Hybrid (Jersey City or Las Vegas)

Las Vegas, NV

Full-time

Hybrid

Entry, Mid Level

$43K/yr - $88K/yr

2+ years exp

Caesars Entertainment is a leading gaming company dedicated to providing exceptional experiences. The Digital Sportsbook Planning Specialist will shape retention and lifecycle marketing strategies, executing promotional campaigns and analyzing performance to enhance customer experience in digital betting.

AppsCasinoGamblingGaming

Responsibilities

Develop and execute the Caesars Sportsbook promotional strategy across national and regional channels to support the retention of digital bettors

Plan and forecast retention mechanisms corresponding with localized market regulations

Create reports and analyze data to evaluate the performance of promotions

Track executional processes, competitor programs, and industry initiatives to improve efficiency for scale

Update customer journey metrics to implement new user experiences in line with evolving technical functionality

Compile terms, conditions, and legal disclaimers for promotions

Provide background research and data analysis to support promotions and promotion development

Assist in the weekly and monthly financial & KPI reporting for promotions as directed by the promotions manager

Develop and maintain a comprehensive sports calendar by sport, league, & popular teams by state

Qualification

Gaming experienceData analysis toolsNumerical skillsStatisticsSportsProject managementProfessionalismCommunication skillsOrganizational skillsTeamworkInterpersonal skillsCreativity

Required

2+ years of gaming experience; ideally gained with an online Sportsbook operator

Basic understanding of statistics, particularly probability, and odds

Strong knowledge of sports, players, teams, and statistics

Passion for sports betting with an understanding of the industry

Superb communication, organizational, operational, teamwork, and interpersonal skills

Strong numerical and analytical skills, with the ability to use a range of data insights

Proven capability to deliver projects against time-sensitive deadlines

Experience in multiple data analysis tools, including MS Office, Power BI, Tableau, Jira, Confluence, Looker, & Optimove

Ability to use workflow management tools to align with other teams on cross-team work

Ability to understand league and gaming regulations

Preferred

Ambition. Proactively seeks opportunities to learn & grow

Initiative. Acts and thinks beyond tasks to accomplish goals

Team Focused. Ensures understanding, cooperation, and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to

Self-Awareness. A genuine understanding of personal strengths and weaknesses

Environmental Radar. Understands how to get things done and when to involve others in decisions

Business Intelligence. Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world

Problem finding. Routinely looks to improve services, processes, and strategies

Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful solutions

Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures

Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment

Benefits

Medical, vision, and dental insurance

Life insurance

Disability insurance

A 401(k)-matching program

Paid Personal Time Off

Paid company holidays

Company

Caesars Sportsbook & Casino

Behold! Caesars Sportsbook & Casino is here, and we’re proud to be a part of Caesars Entertainment—the number one gaming company in the world with over 80 years of sports betting expertise.

Founded in 1934

Las Vegas, Nevada, USA

1001-5000 employees