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Lexington Clinic · 2 months ago

Integrated Marketing Manager (3992) MARKETING CORPORATE OFFICE

Lexington, KY

Full-time

Onsite

Mid, Senior Level

5+ years exp

Lexington Clinic is a healthcare organization seeking an Integrated Marketing Manager to lead integrated marketing campaigns and brand-building initiatives. The role involves collaboration across various teams to achieve measurable marketing and business outcomes while supporting patient acquisition and community engagement.

Health CareWellness

Responsibilities

Lead the development, execution and optimization of integrated marketing campaigns, social media and brand-building initiatives

Support the healthcare organization’s growth, service line expansion, patient acquisition, community engagement and reputation management

Bridge strategy and tactical program delivery across channels (digital, social, traditional, experiential)

Work closely with creative and paid media teams, clinical, operational, and business unit leaders to achieve measurable marketing and business outcomes

Qualification

Integrated marketingHealthcare marketing experienceSocial media strategyAnalytical skillsCross-channel programsProject managementAgency partnershipsCRM/marketing automationBrand research platformsCommunication skills

Required

Bachelor's degree in Marketing, Communications, Business, or a related field

5–8 years of marketing experience

3–5 years in healthcare, integrated marketing, or multi-channel campaign management

Proven success in developing and optimizing cross-channel programs

Strong analytical and project management skills

Experience leading agency partnerships and cross-functional collaboration

Exceptional communication skills

Expertise in social media strategy and best practices

Hands-on experience using social, digital, and brand research platforms such as Meta Business Suite, YouTube, Brandwatch, Sprinklr, Sprout Social, Hootsuite, Google Ads and Analytics

Travel, a valid driver's license, and automobile insurance are required per Lexington Clinic policy

Ability to move, traverse, position self, remain in a stationary position and negotiate steps for up to eight hours per day

Articulate speech