Sticky.io · 3 months ago
Senior Performance Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expSticky.io is an intelligent revenue optimization platform transforming payment handling for modern businesses. They are seeking a Senior Performance Marketing Manager to lead and scale their paid media strategy across various channels, ensuring campaigns drive measurable ROI and collaborating with cross-functional teams to optimize performance.
E-CommerceInternetRetailRetail TechnologySaaSSubscription Service
Responsibilities
Lead end-to-end management of paid media campaigns across Google, Meta, TikTok, YouTube, Reddit, and other relevant platforms
Develop, forecast, and manage paid media budgets to maximize ROI and pipeline generation
Define and monitor campaign KPIs, including CTR, CVR, CPA, CPL, ROAS, pipeline influence, and overall funnel performance
Build, test, and scale campaigns that drive qualified traffic, MQLs, and revenue
Collaborate with design and content teams to develop compelling ad creative and messaging tailored to key personas
Partner with web development and marketing operations to build and optimize HubSpot landing pages for paid traffic
Continuously A/B test creative, copy, audiences, and landing pages to improve conversion rates
Own paid analytics dashboards, attribution modeling, and reporting to inform strategy and forecast performance
Stay current with paid media trends, algorithm updates, and platform innovations to ensure Sticky.io stays ahead of the curve
Collaborate with sales and marketing leadership to ensure alignment on campaign goals, lead quality, and funnel conversion metrics
Identify opportunities to expand into new ad platforms, test emerging formats, and scale proven winners
Qualification
Required
5+ years of experience managing multi-channel performance marketing campaigns in B2B SaaS, ecommerce, or fintech
Proven track record of managing large budgets and achieving measurable pipeline and revenue growth
Deep expertise in Google Ads, Meta Ads Manager, and at least one emerging channel (TikTok, Reddit, YouTube, or LinkedIn)
Strong command of data and analytics tools (Google Analytics, HubSpot, Looker Studio, etc.) with the ability to turn insights into action
Experience with landing page optimization (HubSpot CMS preferred), A/B testing, and conversion rate optimization (CRO)
Excellent understanding of attribution, bidding strategies, remarketing, and audience segmentation
Strong copywriting instincts and creative direction for ad assets and campaigns
Highly analytical, results-oriented, and comfortable working in a fast-paced, growth-driven environment
Collaborative team player who can work cross-functionally across marketing, design, web, and sales teams
Proficiency using HubSpot, Salesforce, or similar marketing automation/CRM systems
Prior experience promoting marketing events (including conferences and tradeshows) to effectively drive pipeline and generate leads
Benefits
Medical, Dental, Vision and 401K
Short-Term, Long-Term Disability and Life Insurance (100% employer paid)
Unlimited Paid Time Off and Paid Holidays
Compensation Package includes Great Equity Incentive Plan
Company
Sticky.io
sticky.io is a leading subscription commerce platform helping brands maximize recurring revenue and build lasting customer relationships.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$165MKey Investors
Bregal SagemountGoldman Sachs Asset Management
2021-06-21Debt Financing· $75M
2021-06-08Debt Financing· $90M
Leadership Team
Brian Bogosian
President & CEO
Janicke Rich
Chief Of Staff
Recent News
Company data provided by crunchbase