Profound · 2 months ago
Content & Social Manager
New York City and San Francisco
Full-time
Onsite
Mid, Senior Level
$100K/yr - $160K/yrProfound helps companies understand and control what AI says about their brand, and they are seeking a Content Marketing Manager to define and execute their content strategy. The role involves developing compelling narratives about AI and brand visibility, creating multi-format content, and collaborating with various teams to amplify product launches and campaigns.
AnalyticsArtificial Intelligence (AI)SEO
Responsibilities
Develop and drive Profound's content strategy, translating complex ideas about AI, brand visibility, and marketing technology into clear, compelling narratives that educate and inspire marketers
Write and edit high-quality long-form content including e-books, benchmark reports, whitepapers, blogs, customer stories, and thought leadership pieces that establish Profound as the authority on Answer Engine Optimization
Create multi-format content across blog, social, video, email, and emerging channels that drives awareness, education, and pipeline throughout the customer journey
Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content
Develop content series and editorial calendars that balance evergreen educational content with timely commentary on AI developments and market shifts
Collaborate with Product Marketing, Growth, and Comms to amplify product launches, events, and campaigns with cohesive storytelling and compelling copy
Use analytics and performance data to measure content impact, surface audience insights, and continuously refine messaging and content strategy
Experiment with emerging content formats and AEO strategies to ensure Profound's content leads the conversation about AI and brand visibility
Qualification
Required
Develop and drive Profound's content strategy, translating complex ideas about AI, brand visibility, and marketing technology into clear, compelling narratives that educate and inspire marketers
Write and edit high-quality long-form content including e-books, benchmark reports, whitepapers, blogs, customer stories, and thought leadership pieces that establish Profound as the authority on Answer Engine Optimization
Create multi-format content across blog, social, video, email, and emerging channels that drives awareness, education, and pipeline throughout the customer journey
Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content
Develop content series and editorial calendars that balance evergreen educational content with timely commentary on AI developments and market shifts
Collaborate with Product Marketing, Growth, and Comms to amplify product launches, events, and campaigns with cohesive storytelling and compelling copy
Use analytics and performance data to measure content impact, surface audience insights, and continuously refine messaging and content strategy
Experiment with emerging content formats and AEO strategies to ensure Profound's content leads the conversation about AI and brand visibility
A strategic storyteller who can translate technical concepts into narratives that resonate with marketers and drive business outcomes
You've led or contributed to content programs at a SaaS, AI, or marketing technology company and can demonstrate measurable impact from your work
You're experienced in both written content development and video content scripting, with a strong editorial eye and attention to craft
You understand how to build and scale content systems and know how to maximize the lifecycle value of strategic assets
You're fluent in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolving
You know how to use data to inform content decisions and measure what's working, not just track vanity metrics
Preferred
Bonus: experience with storytelling around data, AI, analytics, or the future of search and marketing
Benefits
Equity
A full suite of benefits and perks
Company
Profound
Profound is an AI visibility and content optimization platform that that helps brands optimize their visibility in generative AI search.
Founded in 2024
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$58.5MKey Investors
Sequoia CapitalKleiner PerkinsSaga Ventures
2025-08-12Series B· $35M
2025-06-18Series A· $20M
2024-08-13Seed· $3.5M
Leadership Team
James Cadwallader
Co-Founder, CEO
Dylan Babbs
Co-founder, CTO
Recent News
Company data provided by crunchbase