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BNY · 2 months ago

Marketing Data & Analytics Lead

500 Grant Street, Pittsburgh, PA, 15258, US

Full-time

Onsite

Senior Level

7+ years exp

BNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. They are seeking a Marketing Data & Analytics Lead to develop and implement digital marketing strategies, analyze performance data, and collaborate with cross-functional teams to enhance brand visibility and client engagement.

Financial Services

Responsibilities

Develop and implement comprehensive digital marketing strategies to enhance brand visibility and client engagement by leveraging expertise in digital platforms and tools

Analyze digital marketing metrics and performance data to optimize campaigns and drive continuous improvement in marketing outcomes

Collaborate with cross-functional teams to ensure digital marketing initiatives align with broader business objectives and support BNY's strategic pillars

Stay abreast of industry trends and emerging technologies to innovate and enhance digital marketing practices within BNY

Provide thought leadership and insights on digital marketing best practices to internal stakeholders, fostering a culture of learning and development

Manage digital marketing budgets effectively to maximize return on investment and ensure efficient use of resources

Qualification

Digital marketing strategiesAnalytical skillsDigital marketing platformsSoftware developmentHTML developmentIndustry knowledgeCommunication skillsCollaboration skills

Required

Bachelor's degree in Marketing, Business, or related field; advanced degree preferred

Typically 7-12 years of experience in digital marketing strategies and tools

Strong analytical skills to interpret digital marketing data and drive strategic decision-making

Excellent communication and collaboration skills to work effectively with cross-functional teams

Proficiency in digital marketing platforms and technologies, with a focus on innovation and continuous improvement

Preferred

Experience with software development, HTML development, and/or coding preferred

Experience in the securities or financial services industry is a plus

Benefits

Highly competitive compensation

Benefits

Wellbeing programs

Generous paid leaves

Paid volunteer time

Company

BNY

Glassdoor3.6

For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth.

Founded in 1784

New York, NY, US

10001+ employees