VP, Media Planning jobs in United States
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Barkley · 2 months ago

VP, Media Planning

BarkleyOKRP is a creative agency that combines various media services and analytics. They are seeking a VP of Media Planning to lead a team in developing media strategies and recommendations that meet client objectives while fostering creative media thinking.

Advertising

Responsibilities

Act as a senior client leader, leading a team in the development of Media Strategy & Tactical Media Recommendations
Work closely with others across MissionOne Media and BarkleyOKRP client experience teams
Partner closely with clients to ensure media deliverables surpass expectations
Build senior-level client relationships and manage team bandwidth
Translate data, audience insights, and competitive intelligence into actionable strategies
Stay plugged into media and cultural trends and identify opportunities that advance client and agency impact
Keep a pulse on team bandwidth and elevate issues early to keep work moving with clarity and momentum

Qualification

Media PlanningStrategic VisionTeam LeadershipData AnalysisOperational ManagementCommunication SkillsSelf-DevelopmentMathematical SkillsCreative Problem-SolvingAdaptabilityOrganizational Skills

Required

8+ years in media planning with a track record of leading, developing, and inspiring high-performing teams
Sets a clear strategic vision for clients and ensures every plan, POV, and recommendation ladders up to it
Trusted partner to senior clients; connects dots across Strategy, Creative, Data, CRM, and Activation
A creative media mind who brings fresh, breakthrough ideas—and coaches the team to push past expected media moments
Translates data, audience insights, and competitive intelligence into sharp, actionable strategies
Keeps a pulse on team bandwidth and elevates issues early to keep work moving with clarity and momentum
A confident communicator who can present complex ideas simply—and represent Media at the most senior levels
Stays plugged into media and cultural trends and identifies opportunities that advance client and agency impact
Operationally strong: budgets, processes, cross-team workflows, and the details that keep plans buttoned up
Brings energy, curiosity, and optimism that fuels better thinking and a strong team culture
Bachelor's degree or equivalent in a related field
Minimum of 8 years of media planning experience
Able to apply a strategic filter to solve client challenges
Ability to think critically and apply a strategic approach to all plans or projects
Experience in leading and managing a team
Ability to work effectively with a variety of internal teams and business groups, including Creative, Media, Data & Measurement, Project Management and Finance
Ability to communicate effectively within a team environment as well as with outside media sales reps
Displays a passion for media and advertising
Strong organizational and mathematical skills (including basic media math)
Ability to multi-task and deliver work on-time for set deadlines
Must be prepared for a fast-paced environment and be comfortable making decisions

Preferred

Strong knowledge of traditional media channels with an understanding of digital is preferred, but not a requirement

Company

Barkley is one of the largest employee-owned advertising agencies in the U.S. Ownership has its advantages.

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Keystone Capital
2023-09-01Private Equity

Leadership Team

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Jason Parks
Executive Vice President, Managing Director
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Berk Wasserman
Executive Creative Director
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Company data provided by crunchbase