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Feel Good Foods · 2 months ago

Commercial Strategy & Analytics Manager

New York, NY

Full-time

Onsite

Mid, Senior Level

$110K/yr - $140K/yr

3+ years exp

Feel Good Foods is a rapidly growing frozen food brand specializing in gluten-free appetizers and breakfast foods. They are seeking a Commercial Strategy & Analytics Manager to oversee the trade budget and translate data into actionable strategies that drive profitable growth. The role involves collaboration across Strategy, Sales, Finance, and Marketing, ensuring that trade spend is optimized and data-driven decisions are made.

Consumer GoodsFood and BeverageSnack Food

Responsibilities

Govern the company’s ~$15M annual trade and shopper marketing budget across all channels

Build and maintain guardrails, frameworks, and scorecards to ensure trade spend is optimized for ROI and incremental volume

Partner closely with Finance and Sales to align trade accruals, forecasting, and post-event analysis

Lead monthly trade performance reviews with the commercial team; proactively identify risks, opportunities, and savings

Own syndicated data (SPINS, NielsenIQ) and serve as the internal expert for velocity, share, and pricing analytics

Build dashboards and commercial performance reports for leadership, Sales, and Marketing

Translate complex datasets into actionable insights: turning numbers into narratives that inform business decisions

Partner with Sales to build retailer-facing sales decks and go-to-market presentations that blend analytics, storytelling, and brand strategy

Quantify opportunities by channel, category, and retailer; model promotion lift, pricing scenarios, and assortment strategy

Support customer line reviews with compelling visuals, retailer-specific data, and FGF’s differentiated story

Collaborate with Marketing to evaluate the ROI of shopper programs across retail media networks, Instacart, couponing platforms (Ibotta, Aisle, Inmar), and in-store activations

Develop dashboards that connect shopper spend to in-market trade and velocity outcomes

Recommend optimizations to drive both efficiency and consumer engagement

Serve as the connective tissue between Sales, Finance, and Marketing on all analytic matters

Create clarity, discipline, and rhythm in how we plan, track, and evaluate commercial investments

Lead ad-hoc strategic analyses on pricing, pack architecture, new item performance, or distribution strategy

Qualification

Commercial FinanceTrade AnalyticsSyndicated DataFinancial ModelingData VisualizationCross-Functional InfluenceAnalytical RigorEntrepreneurial SpiritCreative ThinkingPositive Attitude