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Rogue Fitness · 14 hours ago

SEO Analyst

Columbus, OH

Full-time

Onsite

Senior Level

5+ years exp

Rogue Fitness is seeking a highly skilled and data-driven SEO Analyst to drive their organic search strategy. The role involves developing and implementing SEO strategies, conducting keyword research, and optimizing on-page elements to improve search visibility and performance.

Sporting GoodsSports

No H1B

Responsibilities

Develop and implement SEO strategies to increase organic traffic and conversions

Conduct keyword research, competitor analysis, and content gap analysis to identify growth opportunities

Optimize on-page elements, metadata, and internal linking for maximum search engine performance

Audit and improve site architecture, crawlability, and indexability to enhance rankings

Propose improvements for structured data and mobile-first best practices

Identify SEO issues such as site errors, duplicate content, and broken links

Create high-quality, SEO-optimized content

Optimize landing pages, and product pages, and blog posts to align with search intent and conversion goals

Track and analyze SEO performance metrics (rankings, traffic, CTR, conversions) using Google Analytics, Google Search Console, SEMrush, and similar tools

Conduct A/B testing to refine strategies based on data insights

Stay updated on Google algorithm changes, industry trends and competitor practices to adjust strategies proactively