Apply on Employer Site

Bloom Equity Partners · 2 months ago

Operating Director, Marketing

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Bloom Equity Partners is leveraging decades of investing and operating experience to unlock transformational growth in lower-middle market technology and software companies. The Operating Director, Marketing will drive scalable growth marketing strategies, develop standardized frameworks, and create operational leverage across the portfolio companies.

Financial ServicesSaaS

Responsibilities

Develop and implement standardized growth marketing frameworks that can be deployed across multiple portfolio companies

Build scalable demand generation programs (paid, organic, ABM, events, content) that drive qualified pipeline and revenue growth

Establish marketing operations infrastructure and best practices that support M&A integration and rapid scaling

Create centralized marketing technology stack strategies and vendor relationships to drive efficiency and cost savings

Own aggregate pipeline and revenue targets across the portfolio in partnership with sales leadership and operating partners

Establish consistent funnel metrics, reporting cadences, and performance dashboards across all companies

Drive data-driven optimization of campaigns, conversion rates, and customer acquisition costs

Build financial models linking marketing investment to pipeline generation and revenue outcomes

Partner with portfolio company CEOs, sales leaders, and product teams to align go-to-market strategies

Work closely with PE operating partners to support portfolio value creation initiatives

Collaborate with investment team to assess marketing capabilities of acquisition targets and build integration playbooks

Identify high-value market segments and develop targeted campaigns for vertical SaaS opportunities

Build industry-specific programs around government, education, cultural heritage, enterprise security, and corporate information management sectors

Leverage intent data, account-based marketing, and sophisticated segmentation to reach complex buying groups

Create differentiated positioning and messaging frameworks that can be adapted across portfolio brands

Design and implement marketing automation, CRM integration, and analytics infrastructure

Establish MarTech governance, including platform selection, implementation, and optimization

Drive testing frameworks for landing pages, messaging, channels, and conversion optimization

Build repeatable processes for campaign execution, lead management, and sales handoff

Qualification

Demand generation programsMarketing automation platformsCRM systemsAnalytics toolsB2B SaaS experienceData analysisStrategic thinkingProblem-solvingProject management

Required

Bachelor's Degree in Marketing or related field

5+ years in marketing

Deep expertise in marketing automation platforms, CRM systems, and analytics tools (HubSpot, Salesforce, Google Analytics, etc.)

Strategic thinker who can also execute hands-on tactical work when needed

Exceptional analytical and problem-solving abilities; comfortable with data analysis, dashboards, and performance diagnostics

Proven ability to influence without direct authority and build consensus across distributed teams

Experience building systems, processes, and playbooks for scalability and replication

Ability to translate complex marketing concepts into clear business outcomes for non-marketing stakeholders

Strong project/program management skills with ability to drive multiple initiatives simultaneously

Preferred

Proven track record building and scaling demand generation programs in B2B SaaS environments

Experience working across multiple business units, divisions, or portfolio companies (PE, holding company, or multi-brand experience strongly preferred)

Deep expertise in Clay or other data enrichment products