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At-Bay · 17 hours ago

Senior Growth Campaigns Manager

United States

Full-time

Remote

Senior Level

$150K/yr - $180K/yr

At-Bay is a fast-growth InsurSec company on a mission to bring innovative products to the market that help protect small businesses from digital risks. The Senior Growth Campaigns Manager will be responsible for building and executing persona-driven outbound campaigns that generate qualified leads and convert interest into revenue, collaborating closely with various teams to design scalable programs that achieve measurable business outcomes.

Cyber SecurityFinanceFinancial ServicesInsuranceInsurTech

Growth Opportunities

Responsibilities

Gain a deep understanding of our business model—how products, services, and distribution channels work together to help customers mitigate digital risk

Launch your first outbound campaign from planning through execution and performance measurement

Define clear audience segments and persona insights to guide outbound messaging and targeting

Build strong partnerships with Sales, Product Marketing, and RevOps to ensure alignment on campaign goals and reporting

Audit existing outbound programs to identify quick wins that boost performance and efficiency

Take ownership of multiple outbound campaigns end-to-end, each tied to measurable pipeline contribution

Refine messaging and segmentation based on performance data and feedback from Sales

Launch an account-based initiative that integrates outbound, partner, and event elements

Introduce process improvements that streamline campaign execution and reporting

Deliver regular performance insights to leadership, clearly demonstrating business impact

Led successful B2B outbound or growth campaigns that generated qualified pipeline and measurable revenue impact

Developed persona-based messaging and tested creative approaches that improved conversion

Partnered closely with Sales and RevOps to optimize segmentation, targeting, and handoffs

Used campaign data to surface insights, guide decisions, and improve outcomes

Worked hands-on in Salesforce, HubSpot, or similar tools to manage, track, and report campaign performance

Proven ability to balance strategic planning with hands-on execution—from concept to measurable results

Qualification

B2B outbound campaignsPersona-based messagingSalesforceHubSpotCampaign performance measurementData analysisStrategic planningCollaborationCreative approaches