DAV (Disabled American Veterans) · 2 months ago
Direct Marketing Specialist
Erlanger, KY, US
Full-time
Onsite
Mid Level
$51K/yr - $79K/yr
3+ years expDAV (Disabled American Veterans) is seeking a Direct Marketing Specialist responsible for managing the daily operations and execution of their direct marketing fundraising program. The role involves coordinating direct marketing campaigns, evaluating statistical data, and working with external partners to optimize fundraising efforts.
AssociationCharityConsultingMedicalNon ProfitSocial Assistance
Responsibilities
Coordinate the daily planning, scheduling, and executing of direct marketing campaigns (including, but not limited to: appeals, acquisition, lapsed reactivation, monthly giving, and non-fundraising solicitations)
Evaluate statistical data relating to direct marketing programs for acquisition, retention, and reactivation of donors in order to further optimize program results
Assist with the development of campaigns utilizing prior campaign results and final campaign performance review documents
Work with external partners to develop, execute, approve and analyze Direct Marketing campaigns which may include, but not be limited to, overseeing and managing creative/package development, conducting list/audience analysis and selection, and maintaining list exchange balances
Provide creative and list testing recommendations to further optimize the returns garnered from campaigns
Review list rental and list acquisition contracts, invoices and statements of work
Enter/maintain costs in campaign analysis spreadsheets, transfer of data into campaign workbook, and update the fundraising database
Provide marketing assistance to the DAV Membership Department and Auxiliary, CST, and NSF for fundraising and membership appeals
Assist Direct Marketing Manager with additional marketing and fundraising programs as requested
Involvement, as needed, in activity related to trade associations, consumer advocacy, postal, and government agencies which impact DAV
Qualification
Required
Three years of direct marketing experience with a non-profit organization or strategic partner
Possess strong administration skills with the ability to communicate verbally and in writing in a clear and accurate manner
Strong analytical skills are required with a working knowledge of statistical information/data
The position requires marketing, creative experience, and a knowledge of direct mail
Individuals should be detail oriented and possess the ability to handle multiple projects simultaneously
Preferred
A Bachelors Degree in Business Administration is preferred (along with 3 or more years of direct mail, telemarketing, or direct response television experience in a non-profit organization)
Company
DAV (Disabled American Veterans)
DAV (Disabled American Veterans) is a leading nonprofit that provides a lifetime of support for veterans of all generations and their families.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$8.25MKey Investors
Lilly EndowmentEG America
2025-12-10Grant· $7.5M
2024-02-05Grant· $0.75M
Leadership Team
Barry Jesinoski
National Adjutant & CEO
Jim Marszalek
Assistant Executive Director
Recent News
2026-01-20
2026-01-05
DAV (Disabled American Veterans)
2025-11-19
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