Informa · 2 months ago
Paid Media Specialist
605 3rd Avenue 22nd Floor , New York, NY, United States
Full-time
Onsite
New Grad, Entry Level
$60K/yr - $80K/yrInforma is a leading company in the events services industry, focusing on delivering innovative B2B events. The Paid Media Specialist will manage high-spending brand campaigns across various digital channels, aiming to optimize performance and drive results while collaborating with digital marketing teams.
B2BBusiness IntelligenceEventsInformation ServicesLead GenerationMarketingPublishing
Responsibilities
Create and optimize paid media campaigns across multiple brands
Identify growth opportunities to enhance campaign performance
Analyze data to make strategic recommendations
Collaborate with digital marketing teams on integrated strategies
Stay current with industry trends to implement best practices
Qualification
Required
Experience in paid media channels (Google Ads, Facebook Ads, LinkedIn Ads, Display)
Skills in: Campaign creation and management
Skills in: Keyword planning and research
Skills in: Budget management
Skills in: Audience targeting
Skills in: Data analysis
Skills in: Google Analytics
Skills in: Excel and Google tools
Strong communication abilities to explain complex concepts clearly
Analytical mindset and attention to detail
Drive to challenge the status quo
Preferred
Proactive approach to learning and improvement
Natural curiosity about digital marketing
Data-driven decision-making skills
Collaborative spirit
Pride in delivering quality work
Benefits
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
Company
Informa
Informa is a business intelligence, academic publishing, knowledge, and events group.
Founded in 1998
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-05-30IPO
Leadership Team
Andrew Mullins
CEO Informa Connect Division
Patrick Martell
Chief Executive, Business Intelligence Division
Recent News
2025-12-24
Company data provided by crunchbase