Laughlin Constable · 12 hours ago
Associate Media Director
Chicago, IL
Full-time
Hybrid
Director/Executive
$115K/yr - $130K/yr
7+ years expLaughlin Constable is an equal opportunity employer seeking an Associate Media Director to lead integrated media strategy for consumer packaged goods brands. The role involves mentoring team members, building client relationships, and leveraging data to enhance brand storytelling and drive measurable sales impact.
AdvertisingMarketing
Responsibilities
Lead day-to-day integrated media strategy and planning across multiple CPG brands — translating brand and retail goals into actionable, data-driven media solutions
Build senior-level relationships with brand, shopper, and eCommerce client teams, ensuring integration across national, retailer, and regional initiatives
Partner closely with Creative, Strategy, Analytics, and Commerce teams to align messaging and measurement across the full consumer journey
Present strategic recommendations and results with confidence, tying media effectiveness to brand health and in-market sales
Oversee omnichannel media plans spanning Linear/CTV, Programmatic, Social, Search and OOH — ensuring excellence in strategy, pacing, and optimization
Partner with the Retail agency – to understand Retail Media support for full-plan picture
Balance brand-building investments with performance-driving tactics to maximize household penetration and repeat purchase
Collaborate with Analytics to define KPIs by funnel stage — from awareness lift to sales attribution — and ensure data integration across partners (IRI, Circana, Epsilon, Kantar, etc.)
Evaluate and optimize plans based on performance data, learning agendas, and evolving market conditions
Partner with the EVP Media and Account team to deliver against financial objectives — managing scope, staffing, and profitability
Oversee budget allocations and quarterly reconciliations across channels to ensure transparency and accountability
Ensure efficient workflow and flawless execution between planning, buying and trafficking teams
Lead and mentor planner and coordinator, fostering curiosity, ownership, and cross-channel expertise
Champion collaboration with internal and external teams — ensuring media, creative and retail partners work in sync
Promote a culture of continuous learning, proactive communication, and results-driven storytelling
Stay ahead of evolving media trends, technologies and category innovations – including CPG and commerce media trends — translating insights into actionable opportunities for clients
Develop POVs and test and learn initiatives that challenge convention and elevate client visibility
Contribute to new business efforts and agency thought leadership initiatives representing the agency’s CPG expertise
Qualification
Required
7+ years of integrated media planning experience, with significant CPG or retail/commerce category experience
Deep knowledge of omnichannel media including TV/CTV, Social, Search, Programmatic, and Retail Media Networks (e.g., Amazon, Walmart Connect, Kroger Precision Marketing, Roundel)
Strong understanding of CPG sales drivers, consumer behavior, and category dynamics
Experience working with analytics partners such as Circana/IRI, Nielsen, and Kantar to connect media performance to business outcomes
Experience working with media data / tools such as Resonate/MRI/GWI, Mintel, eMarketer, etc
Proven ability to translate data and insights into actionable strategies and compelling client narratives
Skilled communicator and collaborator with demonstrated leadership and mentorship experience
Results-oriented, resourceful, and passionate about media innovation and consumer connection
Company
Laughlin Constable
Laughlin Constable is a fiercely independent, full-service brand experiences agency with offices in Milwaukee and Chicago.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Anthony Romano
CEO
R
Rome Seifert
CFO/COO
Recent News
2025-04-15
2025-03-13
Business Journals
2023-07-03
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