Priceline · 2 months ago
Senior Strategist, SEM & SEO
Norwalk, CT
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $140K/yr
5+ years expPriceline is a leading player in the online travel industry, dedicated to providing affordable travel solutions. As a Senior Strategist for SEM & SEO Operations, you will be responsible for driving the strategy, execution, and optimization of search marketing efforts across both paid and organic channels to enhance traffic acquisition and conversion rates.
CollaborationE-CommerceLeisureMobileTicketingTransportationTravel
Responsibilities
Own and optimize the full search marketing portfolio—balancing investment, performance, and growth across SEM and SEO channels working directly with our Search team leadership
Develop and execute integrated search strategies that align paid and organic efforts to maximize visibility, engagement, and ROI
Partner with cross-functional teams (Data Science, Product, Engineering, and Creative) to build automation, reporting, and testing frameworks that elevate operational efficiency and campaign performance
Leverage data-driven insights to identify trends, uncover opportunities, and drive continuous improvement across bidding, ad copy, content strategy, and site structure
Manage large-scale A/B and incrementality testing programs to evaluate impact across both paid and organic initiatives
Oversee performance reporting, including dashboards, attribution models, and forecasting, to communicate insights and influence marketing investment decisions
Collaborate with engineering to optimize site architecture, metadata, and technical SEO and GEO performance in alignment with paid campaign learnings
Stay ahead of search engine algorithm updates, AI advancements, and privacy regulations to inform proactive strategy adjustments
Provide subject-matter leadership on search operations, measurement frameworks, and automation best practices within the broader marketing organization
Qualification
Required
5+ years of experience in search marketing (SEM/SEO) within a data-driven or e-commerce environment
Proven expertise managing large-scale SEM campaigns and SEO programs that drive measurable growth
Advanced proficiency in Google Ads, Microsoft Advertising, Google Analytics (GA4), Search Console, and SEO analytics platforms (e.g., BrightEdge, SEMrush, Profound, SimilarWeb, Ahrefs)
Strong technical acumen—comfortable with SQL, Python, or BI tools (Tableau, Looker) for reporting, analysis, and automation
Experience developing testing and experimentation roadmaps, and interpreting results for actionable strategy shifts
Deep understanding of search intent, algorithmic ranking factors, and cross-channel attribution
Strong communicator who can translate complex data into clear insights and influence cross-functional stakeholders
Highly organized and detail-oriented, with a passion for operational efficiency and continuous learning in the evolving search landscape
Benefits
Annual bonus
Equity grant
Company
Priceline
Priceline is a travel-related deal search technology that enables travelers to find travel and lodging deals and discounts. It is a sub-organization of Booking Holdings.
1001-5000 employees
H1B Sponsorship
Priceline has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (24)
2023 (19)
2022 (32)
2021 (42)
2020 (32)
Funding
Current Stage
Public CompanyTotal Funding
$77.34M1999-03-30IPO
1998-12-01Series B· $55.35M
1998-07-31Series A· $20M
Leadership Team
Brett Keller
CEO
Brigit Zimmerman
Chief Executive Officer
Recent News
2025-12-30
Company data provided by crunchbase