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BNY · 7 hours ago

Marketing Data & Analytics Lead

New York, NY

Full-time

Onsite

Mid, Senior Level

$81K/yr - $150K/yr

7+ years exp

BNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. The Marketing Data & Analytics Lead will develop and implement digital marketing strategies, analyze performance data, and collaborate with teams to enhance brand visibility and client engagement.

Financial Services

Responsibilities

Develop and implement comprehensive digital marketing strategies to enhance brand visibility and client engagement by leveraging expertise in digital platforms and tools

Analyze digital marketing metrics and performance data to optimize campaigns and drive continuous improvement in marketing outcomes

Collaborate with cross-functional teams to ensure digital marketing initiatives align with broader business objectives and support BNY's strategic pillars

Stay abreast of industry trends and emerging technologies to innovate and enhance digital marketing practices within BNY

Provide thought leadership and insights on digital marketing best practices to internal stakeholders, fostering a culture of learning and development

Manage digital marketing budgets effectively to maximize return on investment and ensure efficient use of resources

Qualification

Digital marketing strategiesAnalytical skillsDigital marketing platformsSoftware developmentHTML developmentIndustry knowledgeCommunicationCollaboration skills