BNY · 1 day ago
Marketing Data & Analytics Lead
New York, NY
Full-time
Onsite
Mid, Senior Level
$81K/yr - $150K/yr
7+ years expBNY is a leading global financial services company at the heart of the global financial system. The Marketing Data & Analytics Lead will shape BNY's marketing analytics capabilities and global measurement strategy, focusing on defining the marketing data strategy and governance framework, building reporting pipelines, and leading advanced analytics workflows.
Financial Services
Responsibilities
Support defining and implementing the marketing data strategy and governance framework—working with engineering partners to automate data ingestion from first- and third-party marketing technologies (Adobe Analytics, Marketo, Dynamics), validating quality, and rationalizing into trusted worldclass datasets
Architect and build scalable reporting pipelines, self-service dashboards and interactive visualizations (Power BI, ThoughtSpot, etc.) to surface KPIs and trends for global Marketing and Communications
Lead development of advanced analytics workflows—segmentation, attribution modeling, personalization, campaign testing and ROI analysis—leveraging AI/ML where appropriate
Collaborate with Business Platform, Marketing, Digital, Event and Content teams to translate business questions into data requirements, deliver timely insights, and coach stakeholders on data literacy and dashboard adoption
Own the Analytics Roadmap—prioritizing cross-functional initiatives, defining project scope, and ensuring on-time delivery of high-impact solutions
Establish data governance best practices, maintain documentation and self-help guides, and evangelize a data-driven culture across global teams
Present analysis and recommendations to senior leadership, advising on marketing investments, campaign effectiveness and the evolving client journey
Qualification
Required
Bachelor's or Master's degree in Data Science, Statistics, Computer Science, Analytics, Economics or related fields
7+ years of progressive experience in marketing analytics, data engineering or BI leadership—ideally within a B2B environment with complex buying cycles
Proven success designing and implementing attribution models, segmentation frameworks and performance dashboards
Hands-on expertise with SQL and/or Python; experience with Snowflake (or similar cloud data warehouse) strongly preferred
Experience partnering with engineering teams to prioritize marketing data integrations, overseeing ETL testing for accuracy, and transforming raw platform data into structured, analytics-ready datasets for reporting and AI/ML use
Advanced proficiency in BI visualization tools (Power BI, ThoughtSpot, Tableau, etc.) and data ingestion/integration technologies
Deep understanding of digital channels (SEO, paid/social, email, website analytics) across earned, owned and paid media
Proven ability to design and operationalize end-to-end tracking processes for multi-channel (including offline) client engagements—establishing standardized capture protocols, ensuring data integrity across touchpoints, and integrating disparate interactions into a unified analytics framework for comprehensive performance measurement
Exceptional communicator and influencer—able to distill complex data into concise, actionable insights and build credibility with senior stakeholders
Strategic thinker with high intellectual curiosity, a bias for action and a track record of driving process improvements at scale
Benefits
Generous paid leaves, including paid volunteer time
Company
BNY
For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brian A. Ruane
CEO Government Securities Services & Global Client Management
Chris Kearns
CEO, Depositary Receipts
Recent News
PR Newswire
2024-11-01
Company data provided by crunchbase