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GSM Outdoors · 5 hours ago

Software & Mobile App Product Manager

United States

Full-time

Remote

Senior Level

5+ years exp

GSM Outdoors is a leader in hunting, shooting, fishing, and adventure gear, known for trusted brands in the industry. The Product Manager – Software & Mobile Apps will oversee the development and lifecycle of GSM’s consumer-facing mobile applications and supporting software products, ensuring high-quality user experiences and driving cross-functional teams to meet product goals.

Customer ServiceInnovation ManagementIT InfrastructureLightingMarketingOutdoors

Responsibilities

Own the complete product lifecycle for iOS and Android mobile apps and related backend/software products – from ideation, requirements definition, development, launch, and ongoing iteration

Conduct user research, competitive analysis, and market trend analysis specific to outdoor, hunting, shooting, and outdoor-recreation mobile/digital experiences

Write clear, detailed product requirements documents (PRDs), user stories, wireframes, API specifications, and acceptance criteria that engineering teams (iOS, Android, backend, QA) can execute against

Partner closely with software engineering, mobile developers (Swift/Objective-C and Kotlin/Java or Flutter/React Native), UI/UX designers, QA, DevOps, and data teams to ship features on time and with high quality

Define and prioritize the product backlog, manage sprint planning input, and serve as the primary product owner in an Agile/Scrum environment

Collaborate with hardware, firmware, and embedded teams when apps integrate with GSM physical products (e.g., trail cameras, rangefinders, GPS devices, smart optics)

Work with marketing, customer support, and sales to define go-to-market strategies, in-app messaging, App Store/Google Play optimization (ASO), release notes, and user onboarding experiences

Establish and track key mobile/app-specific KPIs, (retention, session length, crash-free rate, conversion funnels, feature adoption, NPS, etc.)

Drive continuous improvement through A/B testing, user feedback, analytics (Firebase, Mixpanel, Amplitude, etc.), and post-launch analysis

Ensure compliance with App Store and Google Play guidelines, data privacy regulations (GDPR, CCPA), and GSM quality and security standards

Qualification

IOS developmentAndroid developmentAPI specificationsAgile methodologiesMobile UI/UX best practicesMobile analytics platformsProduct management toolsOutdoor experienceCommunication skills

Required

Proven experience shipping consumer-facing iOS and Android applications (native or high-quality cross-platform)

Demonstrated ability to write detailed technical requirements, API specs, user stories, and flow diagrams that software engineers respect and follow

Strong working knowledge of mobile development ecosystems

REST/GraphQL APIs, CI/CD pipelines, and app-store deployment processes

Hands-on experience with modern product management tools (Jira, Confluence, Figma, Notion, Miro, Amplitude, etc.) and Agile methodologies

Solid understanding of mobile UI/UX best practices, performance optimization, offline functionality, location services (GPS), Bluetooth/BLE integration, and push notifications

Analytical mindset with proficiency in mobile analytics platforms and deriving actionable insights from data

Exceptional communication skills – able to align executives, designers, and engineers around a single product vision

Bachelor's degree in Computer Science, Engineering, Product Management, or a related technical field (or equivalent experience)

5+ years of product management experience specifically focused on consumer mobile apps (iOS & Android) and/or software products

Track record of successfully launching and iterating on multiple mobile applications that achieved strong user adoption and high App Store/Google Play ratings

Experience working directly with mobile engineering teams in an Agile environment as the primary Product Owner