Apply on Employer Site

LexisNexis Risk Solutions · 3 months ago

Vice President, Integrated AI Marketing

Raleigh, NC

Full-time

Onsite

Director/Executive

$154K/yr - $285K/yr

7+ years exp

LexisNexis Risk Solutions is a global provider of information-based analytics and decision tools. They are seeking a strategic and innovative Vice President, Integrated AI Marketing to shape the future of digital marketing and support data-informed decision-making leveraging AI technologies.

AnalyticsHealth CareInformation TechnologyInsurTechRisk ManagementSoftware

Culture & Values

H1B Sponsor Likely

Responsibilities

Build, teach, and scale AI-driven marketing practices to elevate performance across the marketing organization

Lead the design and execution of high-value digital marketing programs that drive measurable outcomes

Leverage AI tools (e.g., propensity modeling, audience targeting, campaign tailoring) to enhance personalization and customer engagement, deepen understanding of customer needs and perceptions, and mine insights that strengthen marketing, PR, GTM, and thought leadership

Deliver actionable analytics (i.e: campaign ROI, pipeline influence, engagement metrics, reputation/perception metrics) that inform marketing programs, GTM planning, GEO/content authority, brand health, and executive decision-making

Translate customer, campaign, and market insights into actionable recommendations that inform external communications strategies and strengthen LexisNexis’ legal AI innovation authority

Partner with marketing and communication leaders to design, test and execute targeted ABM programs

Apply digital marketing best practices across centralized campaigns while tailoring initiatives for key accounts and verticals

Identify account similarities and trends to maximize efficiency and scale and highlight emerging topics and content opportunities that can be elevated through PR and thought leadership

Support marketing leadership to optimize team effectiveness, identifying opportunities for process improvements, capability development, and cross-team collaboration

Contribute to role design, team optimization, and marketing transformation initiatives

Partner with cross-functional teams to integrate AI-driven marketing practices into broader workflows

Ensure seamless communication, alignment, and coordination across the team for optimal program execution and effectiveness

Qualification

Digital marketingAccount-based marketing (ABM)AI marketing toolsB2B marketing experienceMarketing transformationStakeholder managementProcess improvementCommunication

Required

7+ years of experience in B2B marketing, with strong expertise in digital marketing and/or ABM

Proven track record in implementing AI or advanced analytics within marketing programs

Experience supporting marketing transformation initiatives, including optimizing processes, enhancing team capabilities, or introducing new roles

Familiarity with AI marketing tools (e.g., Intensify, predictive analytics platforms, DemandBase or similar)

Strong ability to balance strategic planning with hands-on execution

Excellent communication and stakeholder management skills

Preferred

Background in enterprise technology, SaaS, or information services industries

Experience working in organizations undergoing marketing transformation

Exposure to SAP, AWS, or other organizations recognized for advanced marketing models

Benefits

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

Company

LexisNexis Risk Solutions

Glassdoor4.0

LexisNexis Risk Solutions provides information to assist customers in industry and government in assessing, predicting, and managing risk. It is a sub-organization of ChoicePoint.

Founded in 2000

Alpharetta, Georgia, USA

10001+ employees

https://risk.lexisnexis.com

H1B Sponsorship

LexisNexis Risk Solutions has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (129)

2024 (132)

2023 (86)

2022 (98)

2021 (125)

2020 (53)