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Fanatics · 3 days ago

Director of Marketing Analytics & Data Infrastructure

Los Angeles, CA

Full-time

Onsite

Director/Executive

$174K/yr - $215K/yr

8+ years exp

Fanatics is a global product and technology group focused on revolutionizing the collectibles market. The Director of Marketing Analytics & Data Infrastructure will lead the strategy and implementation of marketing analytics, partnering with various teams to enhance user acquisition and retention through data-driven insights.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Architect performance measurement systems using internal models, tools, and third-party solutions

Lead development of dashboards and reporting infrastructure to monitor CPI, ROAS, LTV, retention, and other key KPIs

Analyze marketing performance across paid media, CRM, social, community, and growth channels; deliver actionable insights

Drive test-and-learn initiatives, including A/B tests, incrementality studies, and media mix modeling

Define and evolve attribution models suited to modern privacy environments (e.g., multi-touch, probabilistic, MMM)

Integrate data from ad platforms, MMPs, behavioral telemetry, and product systems into unified growth models

Collaborate with engineering and data teams to ensure scalable, clean, and reliable data infrastructure

Communicate complex analyses clearly to executive stakeholders through strategic storytelling

Manage and mentor analysts or BI contributors to grow analytics capabilities across the team

Stay current on measurement trends, privacy regulations, and emerging modeling techniques

Qualification

Marketing analyticsData modelingSQLPaid acquisitionData visualizationExperiment designETL toolsQuantitative disciplineCommunication skillsTeam managementStorytelling