JPMorganChase · 15 hours ago
CIB Marketing Analytics
Jersey City, NJ
Full-time
Onsite
Mid Level
$104K/yr - $150K/yr
3+ years expJPMorganChase is one of the oldest financial institutions, providing innovative financial solutions globally. The role focuses on transforming data into actionable insights to support marketing initiatives within the Commercial & Investment Bank, analyzing user behavior and optimizing digital marketing strategies.
Asset ManagementBankingFinancial Services
Responsibilities
Dive deep into web analytics and user journey analysis on jpmorgan.com to understand customer behavior and optimize conversion paths
Map user journeys, analyze engagement metrics (bounce rate, time on site, scroll depth), and pinpoint opportunities for site and campaign improvement
Manage Adobe Analytics data pipelines to Databricks and utilize platforms like ContentSquare and 6sense for rich visitor-level insights
Build and maintain ThoughtSpot dashboards for executive stakeholders, and create custom metrics, segments, and dimensions in Adobe Analytics
Lead Claravine implementation to standardize campaign tracking across all business lines
Conduct thorough QA for new pages and campaigns, validating tracking codes, data layer implementations, and CTA naming conventions before launch
Analyze paid media performance across social, programmatic, search, and display channels
Deliver executive-ready reports, dashboards, and strategic recommendations to guide future marketing investments
Partner with web development teams across Global Banking, Markets and Securities Services, and Payments to define analytics requirements
Work cross-functionally with social media, paid media, content, and email marketing teams to deliver quarterly insights and recommendations to senior leadership
Qualification
Required
3–5 years' experience with Adobe Analytics (workspace analysis, segments, calculated metrics, API integrations), SQL for data extraction and analysis, and dashboard creation using Tableau or similar visualization tools
Familiarity with marketing analytics platforms such as ContentSquare and ThoughtSpot, web debugging tools, and data engineering concepts (ETL, data quality management)
Demonstrated ability to analyze digital marketing campaigns across paid social, programmatic, search, display, and email channels
Skilled in user journey mapping, conversion optimization, and website A/B testing
Proficient with key marketing metrics (CTR, CPL, CPC, CPM, ROAS, engagement, bounce rate, time on site) and marketing technology stacks (tag management, attribution tools, CDPs)
Expert at translating complex data into clear, actionable insights for executive audiences
Strong presentation and reporting skills, with the ability to manage multiple projects simultaneously
Self-motivated, collaborative, growth-oriented, detail-focused, adaptable, and an excellent communicator
Experience with Content Square, Claravine, Python, cookie consent/privacy regulations (GDPR, CCPA), Databricks or Spark, and marketing automation platforms such as Marketo or Salesforce Marketing Cloud
Preferred
Experience in financial services or B2B marketing is preferred
Benefits
Comprehensive health care coverage
On-site health and wellness centers
A retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching
Company
JPMorganChase
With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets.
10001+ employees
H1B Sponsorship
JPMorganChase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3471)
2024 (3469)
2023 (3395)
2022 (3594)
2021 (2515)
2020 (2495)
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-02-01IPO
Leadership Team
Allison Beer
CEO of Card Services and Connected Commerce
Dan Mendelson
CEO, Morgan Health
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