Landor · 2 hours ago
Senior Manager, Naming & Verbal Identity
New York
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $180K/yr
5+ years expLandor is a world-leading brand expert seeking a Senior Manager for Naming & Verbal Identity in their New York studio. The role involves developing naming presentations, tone of voice guidelines, and messaging systems while collaborating with clients and team members across various industries.
AdvertisingMarketing
Responsibilities
You’ll build our core deliverables: naming, voice, messaging, taglines and nomenclature systems
You’ll build decks with a strong, well-articulated POV to make a compelling case for your work
You’ll present your work to senior clients, and you’ll learn to think on your feet to manage the conversations
You’ll work across all kinds of businesses, from CPG to B2B — so you’ll do the deep dive to understand what our clients do, and can get comfortable speaking their language
You’ll be able to connect the dots between brand and business strategy, understanding how to translate each into our work
You’ll contribute to other teams’ workflows as a writing and storytelling expert
And you’ll have a mind for logistics: managing your workstreams according to the timeline and the budget
Qualification
Required
5+ years of experience as a copywriter, verbal identity practitioner, or relevant work in the world of business
Great with words and articulating the thinking behind them
Ability to deconstruct a piece of writing — what it's saying, why it works, and what could make it even better
Comfortable switching seamlessly from writing in the voice of a pet food brand to a business consulting firm to a bank
Working knowledge of brand, willingness to take positions on the work and articulate and argue for own ideas
Proficient in Microsoft Office tools, especially PowerPoint
Comfortable with putting together a great deck
Able to use AI but not lean on it
Benefits
Competitive benefits package
Company
Landor
We are Landor.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Thomas Ordahl
Global Chief Strategy Officer
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