Reformation · 18 hours ago
Associate Director, Brand Marketing
Los Angeles
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$115K/yr - $135K/yr
7+ years expReformation is a sustainable fashion brand on a mission to bring eco-friendly clothing to everyone. The Associate Director of Brand Marketing will lead high-impact marketing initiatives, oversee brand storytelling, and collaborate with various teams to ensure consistent messaging and successful campaigns.
E-CommerceFashionManufacturing
Responsibilities
Lead development and execution of 360° brand campaigns — from seasonal storytelling to core product initiatives — ensuring cohesive creative, media, and social integration
Partner with creative, product, merchandising, and eCommerce teams to bring core product stories (e.g. bestsellers, hero silhouettes, sustainability innovations) to life across channels
Build and maintain a clear, consistent brand voice that resonates globally while adapting to local nuances in priority markets
Develop and lead go-to-market strategies for international growth, with a focus on the UK, Canada, and France
Partner with eCommerce, PR, and retail teams to ensure integrated launch plans and localized messaging
Monitor and analyze regional performance, applying insights to refine strategy and optimize future campaigns
Oversee global social media strategy, ensuring organic content ladders up to larger brand narratives and performance goals
Drive innovation in social storytelling and community engagement to deepen connection with new and existing audiences
Partner closely with creative, PR, performance marketing, and merchandising leads to align product priorities and amplify impact across marketing and sales channels
Manage brand marketing budgets, timelines, and KPIs with precision and accountability
Qualification
Required
Bachelor's degree in related field
Minimum of 7 years of aligned brand marketing experience
Strong attention to detail, organizational and project management skills
Deep experience with integrated campaign development, social media strategy, and global brand building
Comfortable navigating creative, analytical, and commercial goals at once
Excited by international growth — and familiar with the nuances of marketing in the UK, Canada, and France
Self-starter who is comfortable in a team-oriented environment where collaboration is expected and independent ownership is critical
Ability to self-direct, balance multiple responsibilities and flex to changing business needs
Exceptional written and verbal communication skills
Experience with budget management and forecasting
Must be able to work in a fast-paced environment with smart, creative and focused colleagues
Benefits
Employer-sponsored private medical, dental, and vision insurance
Commuter benefits to help support your travel to and from work
Competitive paid time off policies including vacation, sick leave, and company holidays
Retirement planning support for eligible employees
Option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds
Access to fertility care support through Carrot
$5,000 USD reimbursement for related fertility expenses after 1 year of employment
Donate to community efforts on a yearly basis
Clothing discount
Culture events (like our annual Ref Values week and Volunteer Time Off)
Company
Reformation
Reformation is a revolution in fashion where design, value, and sustainability coexist.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$37M2019-07-10Acquired
2017-12-14Series B· $25M
2015-04-02Series A· $12M
Leadership Team
Hali Borenstein
Chief Executive Officer
Frederick Clark
CTO
Recent News
Yahoo Finance
2025-12-01
2025-11-19
2025-11-12
Company data provided by crunchbase