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TransUnion · 1 day ago

Editorial Director - Marketing

Chicago, IL

Full-time

Hybrid

Senior Level, Lead/Staff

$150K/yr - $225K/yr

10+ years exp

TransUnion is a company that values professional development and collaboration among its associates. The Editorial Director will oversee the global content calendar, ensuring alignment with marketing objectives and leading B2B content efforts to create innovative thought-leadership and educational content. This role involves managing a team of content creators and fostering a culture of collaboration and excellence.

Credit BureauFinancial ServicesInformation TechnologyLegal

Responsibilities

Oversee our global content calendar to ensure you understand what will be in market when, and that there are no duplications or conflicting messaging going to our audiences

Collaborate closely with cross-functional teams, ensuring alignment with creative and strategic marketing objectives while pushing the boundaries of storytelling and content

Combine a bold creative vision with editorial excellence to lead our B2B content efforts

Play a critical role managing the development of, and creating innovative thought-leadership and educational content that captivates audiences and fuels broader marketing programs across a range of business solution groups

Lead and participate with a team of 6+ content writers, SEO experts, editors to craft engaging content and narratives that effectively hit buyer pain points and emotional triggers and deliver education, messaging, and value propositions that address those needs

Provide editorial direction and guidance to a team of writers, designers, and others, fostering a culture of innovation, collaboration, and excellence

Champion and push our brand voice across content channels to differentiate the brand and stand out amongst a crowded ecosystem

Collaborate closely with stakeholders to understand their needs, objectives, preferences, and feedback, translating their vision into compelling content briefs that drive big ideas

Qualification

B2B marketingContent developmentStorytellingLeadership experienceAI tools proficiencyCreative copywritingCommunication skillsCollaboration skillsAttention to detail

Required

10+ years in editorial, content development, or related roles, with at least 7 years in B2B marketing environments

Proven ability to lead and inspire content teams while managing multiple projects

Develop brand voice, content excellence and differentiation for B2B marketing programs

Portfolio that demonstrates a mastery of storytelling across a wide range of marketing and projects across various business types (ie. Financial services, fraud, marketing solutions, communications, etc)

Excellent communication and collaboration skills, with the ability to articulate and sell content ideas effectively

Ability to thrive in a fast-paced, deadline-driven environment while maintaining a high level of attention to detail and quality

Exceptional written communication skills and ability to produce clear, compelling, and creative copy

Leadership and management experience, demonstrating the ability to build and inspire teams, uplevel work, motivate and resolve conflict and misalignment

Passion for storytelling, exploration, and driving emotional connections with audiences