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Direct Persuasion · 2 months ago

Junior Marketing Analyst

Washington, DC

Full-time

Onsite

New Grad, Entry Level

Direct Persuasion is a next-generation digital agency with a passion for Republican politics and issue advocacy. As a Junior Marketing Analyst, you will implement digital marketing strategies for political campaigns and organizations, working on advertising campaigns and analyzing performance metrics.

AdvertisingDigital MarketingGraphic Design

Responsibilities

Collaborate to create, build, optimize advertising campaigns on platforms like Meta, Google, X, and more

Assist in constructing and executing text and email marketing campaigns

Utilize reporting tools to analyze site traffic trends and online performance metrics, as well as identify top-performing creatives and target audiences

Planning and building ad, email, and text campaigns with daily pacing monitoring and optimization strategy for both small scale and large scale campaign efforts

Drive new ideas and handle testing across channels to improve campaign performance including creative, copy, keyword expansion, audience management, landing page optimization

Track, report, and analyze backend website analytics including opens, clicks, and conversion rates on email and site traffic, page clicks, conversion rates, time on site

Clearly communicate content and reporting needs for accounts and prioritize requests to appropriate teams

Help manage external vendors and their campaigns as needed, along with assets and overall performance

Contribute to building automated processes to make more efficient optimizations throughout the company

Assist with projects related to company branding, potential new business, and events with partners

Qualification

Digital marketing strategiesAdvertising campaign optimizationMicrosoft ExcelGoogle SheetsTask managementEnthusiasmWritten communicationVerbal communicationOrganizational skillsAdaptability