Employment Group · 2 months ago
Vice President of Commercial Growth
Grand Rapids Metro
Full-time
Hybrid
Director/ExecutiveEmployment Group is a leader in designing and delivering strategic workforce solutions. They are seeking a Vice President of Commercial Growth to architect and execute their integrated sales and marketing strategy to accelerate client acquisition and drive sustainable revenue growth.
Human ResourcesInformation TechnologySmall and Medium BusinessesSoftware
Responsibilities
Own the full revenue plan — forecast, model, and deliver growth targets in partnership with Finance
Build visibility into the sales pipeline, conversion rates, and capacity across teams and regions
Define ideal customer profiles, competitive market value propositions, and go-to-market playbooks that make success repeatable
Align brand, demand, and sales behind one growth story — every initiative must connect to measurable business outcomes
Run regular growth reviews and quarterly business sessions with the CEO and leadership team
Review existing sales and marketing talent, and scale a modern, metrics-driven B2B organization focused on consultative, insight-based selling
Design sales architecture — roles, territories, compensation, and enablement — that supports both accountability and growth
Implement a structured, data-driven sales process (e.g., MEDDICC, Challenger) with clear stages and exit criteria
Lead disciplined operating rhythms: daily standups, weekly forecasts, and monthly pipeline reviews
Partner with Marketing to ensure CRM data accuracy and forecasting precision
Strengthen account management and expansion strategies in collaboration with Client Success and Operations
Foster a high-performance culture built on coaching, collaboration, and recognition
Review and refine market positioning, category differentiation, and brand narrative that clearly communicate our unique value
Conduct market and customer insight work to guide product positioning and commercial strategy
Shape messaging frameworks and thought leadership that elevate the brand and attract both customers and talent
Turn marketing into a growth engine measured by contribution to pipeline and revenue — not just awareness
Drive demand generation through integrated inbound, outbound, account-based, and event marketing campaigns
Optimize digital channels using SEO, paid media, content syndication, and intent data to increase lead volume and quality
Align marketing, sales, and sales development around shared funnel metrics and handoff SLAs
Build a marketing operations foundation for attribution, lead scoring, automation, and campaign ROI
Encourage a test-and-learn culture — experiment, measure, and double down on what works
Build and lead the SDR function from the ground up — from hiring and onboarding to performance and progression
Use data and buyer intent signals to focus outreach and personalize engagement
Track productivity and conversion metrics daily; optimize the meeting-to-opportunity ratio
Ensure SDRs operate in close alignment with Sales and Marketing for feedback and improvement
Build a strong RevOps foundation that connects data, systems, and process across the funnel
Manage the full commercial technology stack (CRM, marketing automation, BI, attribution, and engagement tools)
Ensure data discipline, consistency, and transparency across teams
Translate analytics into insights that improve territory coverage, conversion, and retention
Uphold compliance with GDPR, CCPA, and ethical data standards
Qualification
Required
Relevant years of experience leading B2B sales and marketing teams in high-growth or complex enterprise environments
Proven success designing and scaling integrated sales and marketing systems that deliver measurable results
Strong command of both upstream (strategy, positioning, brand) and downstream (campaigns, demand generation) marketing
Deep data fluency — ability to use metrics to guide decisions, coaching, and resource allocation
Demonstrated ability to craft and present solutions, and negotiate pricing to win deals with clients
A passion for developing people, simplifying complexity, and creating alignment across functions
Experience with CRM, marketing automation, and modern revenue intelligence tools
Company
Employment Group
EG is a trusted partner with the mission of helping people succeed.
Founded in 1958
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Mark Lancaster
President and Chief Executive Officer
Linda Miller
Chief Financial Officer
Company data provided by crunchbase