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VGM Group, Inc. · 1 day ago

Media Specialist - Two Rivers Marketing

Des Moines, IA

Full-time

Hybrid

Entry Level

1+ years exp

VGM Group, Inc. is a growing employee-owned agency that focuses on providing opportunities to work with global B2B brands. The Media Specialist role involves assisting with the planning and implementation of paid advertising across various channels, working closely with media planners and account management teams to ensure successful campaign execution.

AssociationCommunitiesHealth CareHospital

Responsibilities

Contributes to the development and refinement of media strategies and planning decisions

Leads execution of media campaign scheduling, setup, and monitoring of advertising placements

Collaborates with Digital Marketing Solutions leads and cross-functional teams to plan and execute media strategies, including integrating paid and organic search and social, while partnering with Experience and Technology team on email marketing, lead generation, website/landing page optimizations and development and other emerging technologies

Works closely with agency teams to ensure timely delivery of ad creatives and assets for campaign implementation

Communicates with media vendors to coordinate campaign details, resolve issues, and secure necessary documentation

Has ability to represent the interests of the agency with media vendors and may also be asked to negotiate and secure optimal placements

Develops and sends insertion orders (IOs) to media outlets

Manages and updates media calendars and IOs throughout the campaign

Gathers specs and deadlines to build and maintain media materials documents

Generates tracking links, creates tags, and traffics/monitors digital media buys in Campaign Manager

Traffics creative assets and instructions between agencies, publishers, and digital vendors

Sets up campaigns in Google Ads and other platforms

Monitors and tracks campaign budgets; assists with optimizing ad placements and managing bids

Works closely with the accounting department on billing and invoice reconciliation

Compiles and organizes campaign performance data for analysis

Assists in preparing regular reports on key performance indicators. Develops, updates, and maintains vendor contact lists and collects media kits

Supports senior team members with any media planning, buying, research, or presentation requests as needed

Supports agency digital marketing efforts as needed, including contributing to THRIVE internal training, digital team training, and new business efforts

Acquires and maintains appropriate marketing certifications, attends webinars, reads industry blogs, and follows digital thought leaders to stay on top of the ever-evolving digital landscape

Completes timesheets daily

Other relevant duties as assigned