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Talkiatry · 4 days ago

Head of Marketing Technology

New York, NY

Full-time

Onsite

Director/Executive

$220K/yr - $260K/yr

10+ years exp

Talkiatry transforms psychiatry with accessible, human, and responsible care. They are seeking a Head of Marketing Technology to own and optimize their marketing technology stack, ensuring data accuracy and governance while collaborating across various functions.

Health CareMedicalMental HealthmHealthWellness

Responsibilities

Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow

Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem

Serve as the primary point of contact with Technology: Owning business requirements, partnering on technical specifications, and being the source of truth to enable marketing technology

Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms

Evolve our current capabilities around web measurement, testing, and compliant tracking

Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems

Partner with Growth Marketing to integrate and enable external advertising vendors

Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations

Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance

Own the implementation, documentation and maintenance of web privacy tools (Osano)

Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements

Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives

Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech

The leading marketing technology platform today will not be the leaders in the next 12-months. You will stay abreast to the latest development in this space and ensure our systems are AI-ready for a fast transition to emerging technologies

Qualification

Marketing Technology OwnershipCRM ExperienceData Management & GovernanceHTMLCSSJavaScriptFigmaSEO StandardsData WorkflowsProject ManagementCollaborationProblem SolvingAttention to Detail