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Walker Sands · 1 month ago

Vice President, Public Relations

Boston, MA

Full-time

Hybrid

Director/Executive

$138K/yr - $150K/yr

10+ years exp

Walker Sands is a nationally recognized B2B marketing agency seeking a strategic, results-driven Vice President of Public Relations to lead their Boston team. This role involves shaping the future of the PR practice, building high-performing teams, and driving business growth through strong client relationships and innovative strategies.

AdvertisingB2BBrand MarketingContentCreative AgencyEmail MarketingLead GenerationSocial MediaWeb Design

Responsibilities

Lead high-impact PR programs. Serve as the executive representation on accounts, and develop strategies that drive meaningful visibility and business results for clients across earned, shared, and owned channels

Serve as a trusted advisor. Build strong partnerships with C-level and senior client leaders, offering strategic counsel that aligns with business objectives and fuels long-term growth

Drive business growth. Lead new business opportunities, from prospecting and pitching to scoping and onboarding. Expand existing accounts through strong client partnerships and proactive ideas

Identify and activate new revenue streams through the development of new offerings, expansion into adjacent service areas, and strategic external partnerships

Coach and mentor talent. Manage and inspire a team of PR professionals. Create opportunities for growth, champion professional development, and foster a culture of curiosity and collaboration

Elevate our Seattle presence. Partner with agency leadership to strengthen our regional footprint through networking, community engagement, and brand visibility efforts

Champion innovation. Stay on the pulse of emerging trends in media, AI, and analytics. Bring new tools and approaches that enhance our capabilities and results

Deliver measurable impact. Set clear KPIs and report on business outcomes. Use data-driven insights to optimize programs and demonstrate the value of communications

Qualification

B2B PR experienceBusiness developmentMedia strategyTeam leadershipAIData toolsIntegrated marketingInnovationExceptional communicationCollaborationContinuous learning

Required

10–15 years of experience leading client accounts in a PR agency, ideally with exposure to integrated marketing programs

Proven success managing complex, high-value PR campaigns across B2B industries

Preferred experience working with enterprise technologies companies across AI, IT, cloud and/or infrastructure

Experience leading and managing teams to create a collaborative and growth-minded work environment

Strong background in business development, including pitching, negotiating, and closing new business opportunities

Deep understanding of today's media ecosystem — from traditional outlets to podcasts, influencers, social, and emerging platforms

Expertise in crafting strategies that combine earned media with paid, shared and owned amplification

Experience using AI and data tools for media strategy, targeting, and measurement

Exceptional communication and leadership skills with experience managing and developing teams

A commitment to collaboration, continuous learning, and driving impact through innovation

Benefits

Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.

Retirement Savings: Employer-matched 401(k) and access to financial planning services.

Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.

Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.

Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.

Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.

Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.

Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.