Walmart Canada · 2 months ago
Senior Manager, Advertising Sales - Walmart Connect
Walmart Inc. is a leading retail organization connecting brands with shoppers at scale. The Senior Manager, Advertising Sales role focuses on driving revenue growth in non-endemic categories by leveraging first-party data and building relationships with agency and client stakeholders.
DeliveryRetailShopping
Responsibilities
Own a book of business in non-endemic categories; consistently meet/exceed quarterly revenue and growth targets
Build and deepen senior-level relationships across Agency Holding Companies and client-direct; influence both executive and day-to-day stakeholders
Prospect and develop new opportunities; manage accurate pipeline, forecasting, and deal health in CRM (e.g., Salesforce)
Craft consultative narratives and learning agendas; translate insights into clear recommendations and measurable business outcomes
Collaborate cross-functionally (Product, Marketing, Measurement, Ops) to package solutions, address blockers, and scale 'always-on' revenue
Lead responses to RFPs with needs-based proposals aligned to objectives, audiences, formats, and measurement plans
Serve as an industry voice on performance advertising, bringing forward Walmart Connect product and technology advancements (Retail Media, CTV/Audio, OOH, PMP/automation)
Qualification
Required
7+ years in digital media/platform sales (e.g., performance, full-funnel, PMP/automation); experience in OOH and/or CTV/Audio strongly desired
Proven success hitting revenue targets with complex, data-led solutions across enterprise clients
Strength working within matrixed organizations; excellent cross-functional collaboration and stakeholder management
Advanced communication and presentation skills; crisp storytelling with strong attention to detail and follow-through
Analytical problem-solver with proficiency in Excel/Sheets and PowerPoint/Slides; comfortable with experimentation, test-and-learn, and ROI modeling
Deep understanding of consumer behavior and how retail media/first-party data can drive outcomes for non-endemic brands
Option 1: Bachelor's degree in business, finance, marketing and sales, advertising, or related area and 4 years' experience in business development, market development, or related area
Option 2: 6 years' experience in business development, market development, or related area
Preferred
Experience selling into Auto, Financial Services, Travel, QSR, or Insurance verticals
Familiarity with MMM/MTA, incrementality testing, brand lift studies, and outcome-based optimization
Startup or high-growth platform experience
In a role preparing and executing budgets
Leading cross-functional teams
Master's degree in Business, Finance, Marketing and Sales, Advertising, or related area
Sales, Supervisory
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
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