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The Washington Post · 1 day ago

Growth Initiatives Manager

Washington, DC

Full-time

Onsite

Senior Level

$92K/yr - $153K/yr

6+ years exp

The Washington Post is on a mission to deliver riveting storytelling for all of America and is seeking a Senior Manager of New Initiatives to lead the development of innovative monetization strategies and products. This role involves designing, launching, and scaling complex initiatives that drive revenue growth and audience engagement, requiring strong business instincts and a passion for innovation.

Newspapers

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Own strategy development for new and existing revenue-generating initiatives like Flexible Access, translating early-stage ideas into business plans with defined outcomes, timelines, and resources

Define and operationalize new product frameworks, infrastructure, and workflows that support evolving access models, including in-house systems to manage and iterate on monetization complexity

Identify and validate emerging revenue models, including tiered access, podcast monetization, and video packaging to expand how journalism is monetized and experienced

Drive execution across a matrixed organization, aligning product, engineering, design, editorial, and marketing teams on shared strategic goals

Collaborate with Finance to build financial models, forecasts, and scenario plans that inform investment decisions and guide product roadmap prioritization

Integrate customer research, behavioral data, and competitive insights into all planning and execution to ensure product-market fit and audience resonance

Design and interpret A/B tests and cohort analyses to continuously refine monetization strategies and surface optimization opportunities post-launch

Promote innovative ways to package and amplify The Post’s journalism across new and existing partnership distribution channels, partnering with editorial and content creators to scale impact

Distill complex, multi-variable initiatives into clear, compelling communications for senior executives and cross-functional partners

Track macro trends in media, commerce, and technology to proactively identify new monetization opportunities and prepare for future-state scenarios

Qualification

Business strategyDigital monetization modelsFinancial modelingAnalytical thinkingCross-functional leadershipCuriosity about media trendsAgile environment adaptabilityExceptional communication

Required

6+ years of experience in business strategy, consulting, or product growth, preferably within digital media, technology, or subscription-based businesses

Demonstrated success owning complex, end-to-end strategic initiatives that resulted in measurable business impact

Expertise in digital monetization models, including audience segmentation, content-tiering, and value-based pricing

Highly proficient in financial modeling, forecasting, and scenario planning

Experience working across diverse teams and functions, building alignment in complex environments

Strong analytical thinker with the ability to navigate ambiguity and convert ideas into actionable, scalable plans

Exceptional communication and storytelling skills, particularly when interfacing with executive leadership

Deep curiosity about trends shaping the future of media, technology, consumer behavior, and business models

Comfort with agile, iterative environments and able to pivot, test, and learn quickly while keeping focus on long-term vision

Benefits

Competitive medical, dental and vision coverage

Company-paid pension and 401(k) match

Three weeks of vacation and up to three weeks of paid sick leave

Nine paid holidays and two personal days

20 weeks paid parental leave for any new parent

Robust mental health resources

Backup care and caregiver concierge services

Gender affirming services

Pet insurance

Free Post digital subscription

Leadership and career development programs

Company

The Washington Post

Glassdoor4.1

The Washington Post is an award-winning news leader whose mission is to connect, inform, and enlighten local, national and global readers with trustworthy reporting, in-depth analysis and engaging opinions.

Founded in 1877

Washington, DC, US

1001-5000 employees

http://www.washingtonpost.com/

H1B Sponsorship

The Washington Post has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (18)

2024 (16)

2023 (15)

2022 (16)

2021 (22)

2020 (20)