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Harris-Stowe State University · 2 months ago

Digital Media Specialist (Social Media)

St. Louis, MO

Full-time

Onsite

Entry Level

1+ years exp

Harris-Stowe State University is seeking a creative, collaborative, and detail-oriented Digital Media Specialist to help shape and share the voice of St. Louis’ only HBCU. This entry-level position manages the University’s social media presence and produces consistent, story-driven content that celebrates the Hornet experience and advances recruitment and engagement goals.

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Responsibilities

Develop, write, and publish daily/weekly social media content across official University platforms (Instagram, Facebook, X, LinkedIn, TikTok, YouTube)

Plan and execute campaigns that support recruitment, retention, events, and institutional storytelling

Gather stories, quotes, and visuals from students, faculty, and alumni that reflect the HSSU experience

Write and edit short features, event recaps, and spotlight stories for digital and newsletter use

Collaborate with the Graphic Designer and Web Specialist to ensure cohesive visual and verbal messaging across platforms

Use native and third-party tools (e.g., Sprout Social) to monitor engagement, analyze performance, and recommend adjustments

Assist with photo and video shoots, capturing authentic campus moments for digital use

Provide on-site and digital coverage for University events, including photography, video, live social updates, and post-event storytelling

Represent the University’s values of diversity, inclusion, and belonging through every digital touchpoint

Provide event coverage and live updates; assist with other marketing projects as assigned

Qualification

Social media managementDigital content creationStorytellingAdobe Creative SuitePhotographyVideo editingSocial media analytics toolsContent marketingDiversityInclusionProject management